{"id":43712,"date":"2025-02-25T11:00:55","date_gmt":"2025-02-25T10:00:55","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=43712"},"modified":"2025-03-05T16:47:32","modified_gmt":"2025-03-05T15:47:32","slug":"lemballage-connecte-adopte-un-language-commun-et-devient-interoperable","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/lemballage-connecte-adopte-un-language-commun-et-devient-interoperable\/","title":{"rendered":"L\u2019emballage connect\u00e9 adopte un langage commun et devient interop\u00e9rable"},"content":{"rendered":"<p><strong>On dit d\u2019une innovation que c\u2019est une invention qui a trouv\u00e9 son march\u00e9. Aujourd\u2019hui, il semble naturel d\u2019utiliser son smartphone afin de lire un QR Code et se connecter \u00e0 un site Internet. Il a fallu cependant des ann\u00e9es afin que chacun puisse disposer de contenus et de services \u00e0 partir de la simple lecture d\u2019un ensemble de points imprim\u00e9s.<\/strong><\/p>\n\n\n\n<p>De l\u2019id\u00e9e d\u2019un ing\u00e9nieur et de son \u00e9quipe, \u00e0 la r\u00e9daction puis au d\u00e9p\u00f4t d\u2019un brevet d\u2019invention en 1994, du prototype \u00e0 l\u2019adoption par quelques-uns, de la norme japonaise JIS X 0510 \u00e0 la norme internationale ISO\/IEC 18004 en 2000, de l\u2019usage industriel \u00e0 l\u2019usage grand-public gr\u00e2ce aux smartphones, il y a eu de tr\u00e8s nombreuses ann\u00e9es.<\/p>\n\n\n\n<p>En 2009, dans le cadre des travaux de GS1 sur le Commerce Mobile \u00e0 Cologne, Mobilead a propos\u00e9 un mod\u00e8le alternatif au code \u00e0 barres EAN : pouvoir identifier les produits de grande consommation \u00e0 l\u2019aide d\u2019un QR Code contenant un lien URL avec l\u2019identifiant produit GTIN (Global Trade Item Number).<br>En 2014, lors des universit\u00e9s d\u2019\u00e9t\u00e9 de GS1 France, nous pr\u00e9sentions la mise en \u0153uvre des marques William Saurin, Petit Jean et Garbit. Un ensemble de QR Code contenant chacun, un lien marketing vers chaque produit identifi\u00e9 par sa r\u00e9f\u00e9rence produit &#8211; GTIN compress\u00e9. Il y a dix ans, le magazine Emballage Digest illustrait cette innovation dans son article \u00ab la fin des QR Code marketing, au profit de lien permanents \u00bb.<\/p>\n\n\n\n<p>En dix ans, la capacit\u00e9 des smartphones a tr\u00e8s fortement \u00e9volu\u00e9. Les utilisateurs, consommateurs, et patients, expriment de nouveaux besoins. Ils sont \u00e0 l\u2019origine de nouveaux usages. Les marques, les fabricants, peuvent proposer \u00e0 leurs prospects, \u00e0 leurs clients, de nouveaux contenus, de nouveaux services, de nouvelles exp\u00e9riences, tout en r\u00e9pondant aux exigences du l\u00e9gislateur.<br>En dix ans, les travaux de recherche, les d\u00e9p\u00f4ts de brevets d\u2019invention, les licences d\u2019exploitation FRAND (\u00e9quitables, raisonnables et non discriminatoires), les publications de nouveaux standards, de nouvelles normes fran\u00e7aises, europ\u00e9ennes et internationales, se sont multipli\u00e9es. Les offres logicielles ont progress\u00e9, et progressent encore.<br>En dix ans, les technologies d\u2019impression ont \u00e9volu\u00e9, permettant une impression num\u00e9rique, un marquage variable, parfois \u00e0 haute vitesse &#8211; une identification allant de la r\u00e9f\u00e9rence produit (la plus g\u00e9n\u00e9rique), aux diff\u00e9rents variantes, num\u00e9ros de lot, jusqu\u2019\u00e0 l\u2019identification unitaire (la plus sp\u00e9cifique).<br>En dix ans, les outils de lecture se sont am\u00e9lior\u00e9s. On \u00e9voquait la capacit\u00e9 des smartphones, c\u2019est aussi le cas des lecteurs industriels et syst\u00e8mes de caisse. En 2027, ces derniers devront pouvoir lire les QR Code et interpr\u00e9ter leur contenu, comme un Digital Link. Le code EAN historique restera utilisable, mais le QR Code viendra progressivement le remplacer.<\/p>\n\n\n\n<p>En proposant diff\u00e9rents niveaux de granularit\u00e9 \u00e0 l\u2019identification des produits (de la r\u00e9f\u00e9rence, de la variante, du lot, jusqu\u2019\u00e0 l\u2019unit\u00e9), on sera \u00e0 m\u00eame de construire de nouveaux contenus, de nouveaux services. Certains seront disponibles autour du Passeport Num\u00e9rique des Produit (DPP \/ Digital Product Passport) dans le cadre de R\u00e8glement sur l\u2019\u00e9coconception pour des produits durables (ESPR) demand\u00e9 par la Commission Europ\u00e9enne \u00e0 l\u2019organisme de normalisation CEN CENELEC \u2013 en commen\u00e7ant par l\u2019application aux batteries et d\u00e9chets de batteries.<\/p>\n\n\n\n<p>En 2025, au-del\u00e0 de l\u2019identification, c\u2019est aussi l\u2019authentification des produits qui va se d\u00e9velopper.<br>L\u2019information sur les produits va \u00e9voluer d\u2019\u00e9l\u00e9ments d\u00e9claratifs, d\u2019un ensemble d\u2019all\u00e9gations, sur son contenu, sur son contenant, vers une information qualifi\u00e9e, et surtout v\u00e9rifiable \u2013 une information v\u00e9rifiable par les autorit\u00e9s, les partenaires, les distributeurs, mais aussi par les consommateurs ou les patients. Chacun pourra s\u2019assurer de l\u2019authenticit\u00e9 des informations, et de la qualit\u00e9&nbsp;de leurs auteurs. L\u2019apport de la preuve prendra diff\u00e9rentes formes, certaines bas\u00e9es sur les normes volontaires et les standards.<\/p>\n\n\n\n<p>Le l\u00e9gislateur europ\u00e9en se base en priorit\u00e9 sur les normes internationales, les normes europ\u00e9ennes, puis les normes nationales, afin de r\u00e9diger les textes r\u00e9glementaires et actes d\u00e9l\u00e9gu\u00e9s propres \u00e0 chaque industrie. Il est d\u2019int\u00e9r\u00eat de comprendre ces dispositifs afin de pouvoir les mettre en \u0153uvre de fa\u00e7on optimale, tout en rendant possible le d\u00e9veloppement de solutions compl\u00e9mentaires.<\/p>","protected":false},"excerpt":{"rendered":"<p>On dit d\u2019une innovation que c\u2019est une invention qui a trouv\u00e9 son march\u00e9. Aujourd\u2019hui, il semble naturel d\u2019utiliser son smartphone afin de lire un QR Code et se connecter \u00e0 un site Internet. Il a fallu cependant des ann\u00e9es afin que chacun puisse disposer de contenus et de services \u00e0 partir de la simple lecture [&hellip;]<\/p>","protected":false},"author":2,"featured_media":43713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":2,"footnotes":""},"categories":[28,26,4,81],"tags":[],"class_list":["post-43712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-lineaires","category-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019emballage connect\u00e9 adopte un langage commun et devient interop\u00e9rable - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/lemballage-connecte-adopte-un-language-commun-et-devient-interoperable\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019emballage connect\u00e9 adopte un langage commun et devient interop\u00e9rable - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"On dit d\u2019une innovation que c\u2019est une invention qui a trouv\u00e9 son march\u00e9. 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