{"id":44355,"date":"2025-04-30T22:34:11","date_gmt":"2025-04-30T20:34:11","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=44355"},"modified":"2025-07-03T12:06:57","modified_gmt":"2025-07-03T10:06:57","slug":"hinojosa-packaging-group-lemballage-durable-dun-e-commerce-responsable","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/hinojosa-packaging-group-lemballage-durable-dun-e-commerce-responsable\/","title":{"rendered":"Hinojosa Packaging Group : l\u2019emballage durable d\u2019un e-commerce responsable"},"content":{"rendered":"

Au cours des cinq derni\u00e8res ann\u00e9es l\u2019\u00e9volution fulgurante des habitudes de consommation a profond\u00e9ment remodel\u00e9 notre rapport \u00e0 l\u2019acte d\u2019achat. Nous avons bascul\u00e9 vers une exp\u00e9rience d\u00e9mat\u00e9rialis\u00e9e, o\u00f9 le clic a pris le pas sur la manipulation en rayon.<\/strong><\/p>\n\n\n\n

175,3 milliards d\u2019euros* (+9,6% par rapport \u00e0 2023), c\u2019est le chiffre d\u2019affaires 2024 du e-commerce en France. Une croissance continue, port\u00e9e par un nombre de transactions toujours plus important et un panier moyen en hausse. 80% des internautes fran\u00e7ais effectuent d\u00e9sormais leurs achats en ligne, soit un march\u00e9 de 41,8 millions de consommateurs.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A l\u2019\u00e8re du num\u00e9rique, quel r\u00f4le de l\u2019emballage\u00a0?<\/strong>
Au-del\u00e0 de l\u2019esth\u00e9tique et de la facilit\u00e9 d\u2019utilisation, l\u2019emballage est essentiel pour ajouter de la valeur \u00e0 un produit. Dor\u00e9navant, les consid\u00e9rations environnementales entrent \u00e9galement en ligne de compte. 79% des consommateurs espagnols, par exemple, seraient pr\u00eats \u00e0 payer plus cher pour un produit dont l\u2019emballage aurait un impact plus faible sur l\u2019environnement.
Ainsi, le plastique c\u00e8de progressivement sa place \u00e0 des solutions durables. Quant aux acteurs du e-commerce, ils se trouvent investis d\u2019une responsabilit\u00e9 forte dans la promotion de pratiques d\u2019emballage respectueuses de l\u2019environnement.
Pour accompagner le d\u00e9veloppement d\u2019un e-commerce plus vert, Hinojosa Packaging Group, a fait le choix de proposer \u00e0 ses clients un service d\u2019ing\u00e9nierie pour un packaging personnalis\u00e9 en compl\u00e9ment d\u2019une large gamme de solutions durables et 100% recyclables, apportant des r\u00e9ponses \u00e0 tous les besoins actuels du e-commerce.
Engagement responsable envers la plan\u00e8te, l\u2019emballage durable s\u2019impose \u00e9galement comme un puissant levier pour l\u2019image de marque.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Hinojosa Ecommerce\u00a0: un service d\u2019ing\u00e9nierie au service de la durabilit\u00e9<\/strong>
Avec son service de conseil d\u00e9di\u00e9 au commerce en ligne, Hinojosa Packaging propose une \u00e9tude approfondie des besoins sp\u00e9cifiques de chaque client, analysant en d\u00e9tail leurs enjeux pour apporter des solutions d\u2019emballages compl\u00e8tes et
sur-mesure.
Cette d\u00e9marche int\u00e9gr\u00e9e couvre\u00a0:
\u2022 L\u2019\u00e9tude de la cha\u00eene d\u2019approvisionnement, des processus d\u2019emballage et d\u2019assemblage, de l\u2019optimisation des co\u00fbts et r\u00e9f\u00e9rences produits, de la palettisation et de l\u2019espace de stockage, avec un objectif constant de r\u00e9duction de l\u2019empreinte carbone.
\u2022 Les \u00e9volutions du march\u00e9 pour proposer des solutions innovantes, capables de r\u00e9pondre aux d\u00e9fis sp\u00e9cifiques de chaque entreprise.
\u2022 Le renforcement du \u00ab\u00a0Zero Moment of Truth\u00a0\u00bb transformant le d\u00e9ballage en une exp\u00e9rience m\u00e9morable qui favorise l\u2019engagement des clients.
\u2022 La r\u00e9activit\u00e9 requise par le e-commerce, avec des r\u00e9ponses toujours plus agiles. Le maillage g\u00e9ographique des usines Hinojosa Packaging, compte 7 sites de production en France, garantissant un \u00e9loignement inf\u00e9rieur \u00e0 250 km des sites de chacun de ses clients et ainsi une extr\u00eame agilit\u00e9.
\u2022 La certification Frustation Free Packaging Amazon.
\u2022 Une protection optimale des produits gr\u00e2ce \u00e0 une large gamme d\u2019accessoires de protection.
\u2022 Des emballages \u00e0 impact environnemental minimis\u00e9, voire neutres en carbone.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Une gamme compl\u00e8te de solutions sp\u00e9cifiques au e-commerce<\/strong>
Bo\u00eetes auto-ajustables sur diff\u00e9rentes hauteurs\u00a0; bo\u00eetes et enveloppes de retour avec double adh\u00e9sif et ouverture facile\u00a0; caisses \u00e0 fond automatique\u00a0; bo\u00eetes renforc\u00e9es et emballages robustes pour l\u2019exp\u00e9dition de bouteilles, avec protection du bouchon et certification Amazon FFP\u00a0; solutions sur-mesure pour l\u2019envoi de fleurs\u00a0privil\u00e9giant l\u2019exp\u00e9rience de d\u00e9ballage, solutions de fermetures inviolables et accessoires de protection \u2026
Le catalogue Hinojosa Packaging Group offre une gamme vari\u00e9e de solutions d\u2019emballage pour le e-commerce. Fabriqu\u00e9es avec la meilleure technologie, en mat\u00e9riau recycl\u00e9 et recyclable, elles sont ax\u00e9es sur la praticit\u00e9, la s\u00e9curit\u00e9, la personnalisation et bien \u00e9videmment la r\u00e9duction de l\u2019impact environnemental.<\/p>\n\n\n\n

Hinojosa Packaging s\u2019engage aux c\u00f4t\u00e9s de ses clients depuis plus de 77 ans pour faire de la durabilit\u00e9 une r\u00e9alit\u00e9. Car rendre les emballages plus durables rend les produits qu\u2019ils contiennent plus pr\u00e9cieux.<\/p>\n\n\n\n

*Source FEVAD (F\u00e9d\u00e9ration du e-commerce et de la vente \u00e0 distance).<\/em><\/p>\n\n\n\n

\"\"
https:\/\/hinojosagroup.com\/fr\/<\/strong><\/a><\/figcaption><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Au cours des cinq derni\u00e8res ann\u00e9es l\u2019\u00e9volution fulgurante des habitudes de consommation a profond\u00e9ment remodel\u00e9 notre rapport \u00e0 l\u2019acte d\u2019achat. Nous avons bascul\u00e9 vers une exp\u00e9rience d\u00e9mat\u00e9rialis\u00e9e, o\u00f9 le clic a pris le pas sur la manipulation en rayon. 175,3 milliards d\u2019euros* (+9,6% par rapport \u00e0 2023), c\u2019est le chiffre d\u2019affaires 2024 du e-commerce en […]<\/p>","protected":false},"author":2,"featured_media":44356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":2,"footnotes":""},"categories":[28,11,8],"tags":[],"class_list":["post-44355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages","category-industrie"],"acf":[],"yoast_head":"\nHinojosa Packaging Group : l\u2019emballage durable d\u2019un e-commerce responsable - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/hinojosa-packaging-group-lemballage-durable-dun-e-commerce-responsable\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hinojosa Packaging Group : l\u2019emballage durable d\u2019un e-commerce responsable - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Au cours des cinq derni\u00e8res ann\u00e9es l\u2019\u00e9volution fulgurante des habitudes de consommation a profond\u00e9ment remodel\u00e9 notre rapport \u00e0 l\u2019acte d\u2019achat. 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