{"id":44410,"date":"2025-04-30T15:06:00","date_gmt":"2025-04-30T13:06:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=44410"},"modified":"2025-05-02T15:11:35","modified_gmt":"2025-05-02T13:11:35","slug":"nuon-imagine-des-emballages-et-applicateurs-connectes","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/nuon-imagine-des-emballages-et-applicateurs-connectes\/","title":{"rendered":"Nuon imagine des emballages et applicateurs connect\u00e9s"},"content":{"rendered":"

Nuon, dernier-n\u00e9 du groupe hollandais Kaiyan Medical (CA 100 M\u20ac), a pour ambition de d\u00e9mocratiser la beauty tech avec des emballages et applicateurs intelligents, capables de magnifier les formules et leur performance. <\/strong><\/p>\n\n\n\n

Un positionnement qui a d\u00e9j\u00e0 s\u00e9duit plusieurs grandes marques du secteur\u00a0: \u00abnous sommes en cours de n\u00e9gociation avec certains grands noms de la cosm\u00e9tique, qui sont en train de mener des tests d\u2019efficacit\u00e9 sur nos devices. De prochains lancements sont pr\u00e9vus cette ann\u00e9e\u00bb, annonce Gregory Pays, directeur des ventes de Nuon. Plusieurs concepts ont \u00e9t\u00e9 d\u00e9voil\u00e9s pour leur premi\u00e8re participation au salon Cosmetic 360\u00b0 fin 2024 puis au Paris Packaging Week, dont le remarqu\u00e9 SPF Miror Perfector, prim\u00e9 au salon Cosmoprof Hong Kong. Int\u00e9gr\u00e9e dans un bo\u00eetier \u00e0 maquillage, une cam\u00e9ra permet \u00e0 l\u2019utilisatrice de v\u00e9rifier que l\u2019ensemble de son visage est prot\u00e9g\u00e9 par sa poudre solaire et d\u2019identifier les zones oubli\u00e9es. <\/p>\n\n\n\n

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Mais la gamme de solutions est bien plus large \u2013 plus de 200 brevets sont d\u00e9pos\u00e9s \u2013\u00a0et potentialise les effets de la lumi\u00e8re LED sur la peau, coupl\u00e9s \u00e0 d\u2019autres technologies comme les microcourants, l\u2019infrarouge, les billes de massage, les vibrations, les effets chaud\/froid ou le microneedling\u2026 \u00abSelon les formules et l\u2019effet recherche (anti-acn\u00e9, antitaches, anti-rides, raffermissement, chute de cheveux, etc.), nous pouvons proposer des applicateurs adapt\u00e9s, dont les effets ont \u00e9t\u00e9 prouv\u00e9s scientifiquement. Les consommateurs sont aujourd\u2019hui friands de ces technologies non invasives, qui maximisent l\u2019effet de leurs soins \u00e0 domicile. Enfin, autre avantage et non des moindres\u00a0: en apportant de la valeur ajout\u00e9e \u00e0 un packaging, nous incitons le consommateur \u00e0 sa r\u00e9utilisation, l\u2019ensemble de nos technologies \u00e9tant garanties deux ans\u00bb, poursuit le repr\u00e9sentant de Nuon. <\/p>\n\n\n\n

Pour accompagner les marques cosm\u00e9tiques sur cette tendance, l\u2019entreprise a mis au point une large base de donn\u00e9es de 8000 \u00e9tudes cliniques, qui en s\u2019appuyant sur de l\u2019IA, peut sugg\u00e9rer les technologies les plus adapt\u00e9es \u00e0 chaque application. Sur le plan industriel, la jeune start-up n\u2019est pas en reste puisqu\u2019elle peut s\u2019appuyer sur la force du groupe Kaiyan Medical qui fabrique sur ses usines en Chine et en Inde des millions de masques et autres \u00e9quipements LED par an pour le compte des plus acteurs du secteur\u00a0: Nooance, Current Body, Thalica, Solawave, etc. mais aussi pour ses marques propres comme Aduro.<\/p>","protected":false},"excerpt":{"rendered":"

Nuon, dernier-n\u00e9 du groupe hollandais Kaiyan Medical (CA 100 M\u20ac), a pour ambition de d\u00e9mocratiser la beauty tech avec des emballages et applicateurs intelligents, capables de magnifier les formules et leur performance. Un positionnement qui a d\u00e9j\u00e0 s\u00e9duit plusieurs grandes marques du secteur\u00a0: \u00abnous sommes en cours de n\u00e9gociation avec certains grands noms de la […]<\/p>","protected":false},"author":2,"featured_media":44411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,26,81,6],"tags":[],"class_list":["post-44410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-packaging","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"\nNuon imagine des emballages et applicateurs connect\u00e9s - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/nuon-imagine-des-emballages-et-applicateurs-connectes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuon imagine des emballages et applicateurs connect\u00e9s - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Nuon, dernier-n\u00e9 du groupe hollandais Kaiyan Medical (CA 100 M\u20ac), a pour ambition de d\u00e9mocratiser la beauty tech avec des emballages et applicateurs intelligents, capables de magnifier les formules et leur performance. 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