{"id":44745,"date":"2025-05-31T17:09:36","date_gmt":"2025-05-31T15:09:36","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=44745"},"modified":"2025-06-03T17:16:02","modified_gmt":"2025-06-03T15:16:02","slug":"martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/","title":{"rendered":"Martinenq et Fedrigoni bousculent les gestuelles du parfum"},"content":{"rendered":"

Depuis 2024, l\u2019imprimeur Martinenq a choisi d\u2019innover sur les segments du parfum en \u00e9tendant son expertise au conditionnement packaging. Avec un focus autour de produits d\u00e9di\u00e9s \u00e0 la d\u00e9couverte des fragrances et au testing des produits cosm\u00e9tiques, ou m\u00eame gastronomiques. <\/strong><\/p>\n\n\n\n

Pour ces nouveaut\u00e9s, Martinenq a choisi la Carte \u00e0 Parfum de Fedrigoni ainsi que Symbol card.
Cette premi\u00e8re gamme est compos\u00e9e de papiers non couch\u00e9s, FSC, fabriqu\u00e9s \u00e0 partir de fibres longues. Elle est disponible en cinq grammages (de 140 \u00e0 350 gr\/m2). Martinenq a choisi cette r\u00e9f\u00e9rence pour ses propri\u00e9t\u00e9s multiples\u00a0: excellente imprimabilit\u00e9, r\u00e9sistance \u00e0 l\u2019humidit\u00e9 et sa parfaite restitution des notes olfactives. Dans ce cas pr\u00e9cis, Martinenq a choisi d\u2019apposer sur la carte \u00e0 parfum, un \u00abmessage cach\u00e9\u00bb \u00e0 l\u2019aide d\u2019une encre dite \u00abr\u00e9v\u00e9latrice\u00bb. Une fois imprim\u00e9e, l\u2019image est ensuite recouverte d\u2019une fine couche translucide appliqu\u00e9e en s\u00e9rigraphie blanche. Sous l\u2019effet de la vaporisation, cette pellicule dispara\u00eet laissant appara\u00eetre le message (logo, motif, mots\u2026). L\u2019effet waouh soutient le geste marketing et se renouvelle apr\u00e8s s\u00e9chage.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Martinenq a \u00e9galement choisi la Carte \u00e0 Parfum dans un grammage de 300 g pour pr\u00e9senter aux marques son processus de micro-encapsulation. Le proc\u00e9d\u00e9 repose sur des micros-cellules qui emprisonnent le jus. Elles sont m\u00e9lang\u00e9es \u00e0 l\u2019encre avant impression sur toute ou partie de la carte. Ensuite, ces mini-cellules lib\u00e8rent leur parfum en \u00e9clatant sous l\u2019effet du frottement. Cette technologie joue donc en faveur de la conservation du parfum pour une parfaite restitution olfactive \u00e0 l\u2019instant T.<\/p>\n\n\n\n

Autre application avec la Symbol Card imagin\u00e9e par Martinenq\u00a0: une spatule en carte. Id\u00e9ale pour tester une cr\u00e8me en point de vente, ou m\u00eame un produit gastronomique, cet outil de test a \u00e9t\u00e9 d\u00e9velopp\u00e9 \u00e0 partir d\u2019un support Symbol carte FSC de Fedrigoni (582\u00a0g) couch\u00e9e deux faces pour une surface totalement r\u00e9sistante et glissante, sans aucun risque de pluchage. Il est possible de la d\u00e9corer sur sa partie haute et m\u00eame de la gaufrer. Martinenq la propose, au choix dans un d\u00e9licat fourreau\u00e9galement r\u00e9alis\u00e9 en Symbol Card couch\u00e9 une face\u00a0210\u00a0g, donc d\u00e9corable \u00e0 l\u2019envi.<\/p>","protected":false},"excerpt":{"rendered":"

Depuis 2024, l\u2019imprimeur Martinenq a choisi d\u2019innover sur les segments du parfum en \u00e9tendant son expertise au conditionnement packaging. Avec un focus autour de produits d\u00e9di\u00e9s \u00e0 la d\u00e9couverte des fragrances et au testing des produits cosm\u00e9tiques, ou m\u00eame gastronomiques. Pour ces nouveaut\u00e9s, Martinenq a choisi la Carte \u00e0 Parfum de Fedrigoni ainsi que Symbol […]<\/p>","protected":false},"author":2,"featured_media":44746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[28,26,81,6,65],"tags":[],"class_list":["post-44745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-packaging","category-parfumerie-cosmetique","category-vu-dans-le-mag"],"acf":[],"yoast_head":"\nMartinenq et Fedrigoni bousculent les gestuelles du parfum - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martinenq et Fedrigoni bousculent les gestuelles du parfum - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Depuis 2024, l\u2019imprimeur Martinenq a choisi d\u2019innover sur les segments du parfum en \u00e9tendant son expertise au conditionnement packaging. Avec un focus autour de produits d\u00e9di\u00e9s \u00e0 la d\u00e9couverte des fragrances et au testing des produits cosm\u00e9tiques, ou m\u00eame gastronomiques. Pour ces nouveaut\u00e9s, Martinenq a choisi la Carte \u00e0 Parfum de Fedrigoni ainsi que Symbol […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emballagedigest.fr\/en\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/\" \/>\n<meta property=\"og:site_name\" content=\"Emballage Digest\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-31T15:09:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T15:16:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2025\/06\/FEDRIGONI1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"715\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karine Duval\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karine Duval\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/\"},\"author\":{\"name\":\"Karine Duval\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f\"},\"headline\":\"Martinenq et Fedrigoni bousculent les gestuelles du parfum\",\"datePublished\":\"2025-05-31T15:09:36+00:00\",\"dateModified\":\"2025-06-03T15:16:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/\"},\"wordCount\":390,\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2025\/06\/FEDRIGONI1.jpg\",\"articleSection\":[\"Article entier\",\"Barre lat\u00e9rale\",\"Packaging\",\"Parfumerie & Cosm\u00e9tique\",\"Vu dans le mag\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/\",\"name\":\"Martinenq et Fedrigoni bousculent les gestuelles du parfum - Emballage Digest\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2025\/06\/FEDRIGONI1.jpg\",\"datePublished\":\"2025-05-31T15:09:36+00:00\",\"dateModified\":\"2025-06-03T15:16:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/#primaryimage\",\"url\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2025\/06\/FEDRIGONI1.jpg\",\"contentUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2025\/06\/FEDRIGONI1.jpg\",\"width\":715,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.emballagedigest.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Martinenq et Fedrigoni bousculent les gestuelles du parfum\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#website\",\"url\":\"https:\/\/www.emballagedigest.fr\/\",\"name\":\"Emballage Digest\",\"description\":\"Revue professionnelle sur les emballages\",\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emballagedigest.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\",\"name\":\"Emballage Digest\",\"url\":\"https:\/\/www.emballagedigest.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png\",\"contentUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png\",\"width\":379,\"height\":75,\"caption\":\"Emballage Digest\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f\",\"name\":\"Karine Duval\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g\",\"caption\":\"Karine Duval\"},\"url\":\"https:\/\/www.emballagedigest.fr\/en\/author\/admin_karduv\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Martinenq et Fedrigoni bousculent les gestuelles du parfum - Emballage Digest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emballagedigest.fr\/en\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/","og_locale":"en_GB","og_type":"article","og_title":"Martinenq et Fedrigoni bousculent les gestuelles du parfum - Emballage Digest","og_description":"Depuis 2024, l\u2019imprimeur Martinenq a choisi d\u2019innover sur les segments du parfum en \u00e9tendant son expertise au conditionnement packaging. Avec un focus autour de produits d\u00e9di\u00e9s \u00e0 la d\u00e9couverte des fragrances et au testing des produits cosm\u00e9tiques, ou m\u00eame gastronomiques. Pour ces nouveaut\u00e9s, Martinenq a choisi la Carte \u00e0 Parfum de Fedrigoni ainsi que Symbol […]","og_url":"https:\/\/www.emballagedigest.fr\/en\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/","og_site_name":"Emballage Digest","article_published_time":"2025-05-31T15:09:36+00:00","article_modified_time":"2025-06-03T15:16:02+00:00","og_image":[{"width":715,"height":600,"url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2025\/06\/FEDRIGONI1.jpg","type":"image\/jpeg"}],"author":"Karine Duval","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karine Duval","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/#article","isPartOf":{"@id":"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/"},"author":{"name":"Karine Duval","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f"},"headline":"Martinenq et Fedrigoni bousculent les gestuelles du parfum","datePublished":"2025-05-31T15:09:36+00:00","dateModified":"2025-06-03T15:16:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/"},"wordCount":390,"publisher":{"@id":"https:\/\/www.emballagedigest.fr\/#organization"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2025\/06\/FEDRIGONI1.jpg","articleSection":["Article entier","Barre lat\u00e9rale","Packaging","Parfumerie & Cosm\u00e9tique","Vu dans le mag"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/","url":"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/","name":"Martinenq et Fedrigoni bousculent les gestuelles du parfum - Emballage Digest","isPartOf":{"@id":"https:\/\/www.emballagedigest.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/#primaryimage"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2025\/06\/FEDRIGONI1.jpg","datePublished":"2025-05-31T15:09:36+00:00","dateModified":"2025-06-03T15:16:02+00:00","breadcrumb":{"@id":"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/#primaryimage","url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2025\/06\/FEDRIGONI1.jpg","contentUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2025\/06\/FEDRIGONI1.jpg","width":715,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.emballagedigest.fr\/martinenq-et-fedrigoni-bousculent-les-gestuelles-du-parfum\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.emballagedigest.fr\/"},{"@type":"ListItem","position":2,"name":"Martinenq et Fedrigoni bousculent les gestuelles du parfum"}]},{"@type":"WebSite","@id":"https:\/\/www.emballagedigest.fr\/#website","url":"https:\/\/www.emballagedigest.fr\/","name":"Emballage Digest","description":"Revue professionnelle sur les emballages","publisher":{"@id":"https:\/\/www.emballagedigest.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emballagedigest.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.emballagedigest.fr\/#organization","name":"Emballage Digest","url":"https:\/\/www.emballagedigest.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png","contentUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png","width":379,"height":75,"caption":"Emballage Digest"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f","name":"Karine Duval","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g","caption":"Karine Duval"},"url":"https:\/\/www.emballagedigest.fr\/en\/author\/admin_karduv\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/44745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/comments?post=44745"}],"version-history":[{"count":1,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/44745\/revisions"}],"predecessor-version":[{"id":44748,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/44745\/revisions\/44748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/media\/44746"}],"wp:attachment":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/media?parent=44745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/categories?post=44745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/tags?post=44745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}