{"id":45024,"date":"2025-06-30T16:19:53","date_gmt":"2025-06-30T14:19:53","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=45024"},"modified":"2025-07-04T16:22:07","modified_gmt":"2025-07-04T14:22:07","slug":"loreal-promeut-la-beaute-rechargeable","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/loreal-promeut-la-beaute-rechargeable\/","title":{"rendered":"L\u2019Or\u00e9al promeut la beaut\u00e9 rechargeable"},"content":{"rendered":"<p><strong>A l\u2019occasion du\u00a0World Refill Day\u00a0le 16 juin dernier, L\u2019Or\u00e9al Groupe a d\u00e9voil\u00e9\u00a0#JoinTheRefillMovement, sa premi\u00e8re campagne mondiale multi-marque, multi-cat\u00e9gorie et multi-canal invitant les consommateurs \u00e0 adopter la recharge comme nouveau rituel beaut\u00e9 et \u00e0 contribuer \u00e0 un avenir plus durable. <\/strong><\/p>\n\n\n\n<p>Elle rassemble plusieurs marques embl\u00e9matiques du groupe\u00a0: Lanc\u00f4me, Armani beauty, Yves Saint Laurent Beaut\u00e9, Kiehl\u2019s, Mugler, Maison Margiela Fragrances, Prada Beauty, Valentino Beauty, L\u2019Or\u00e9al Paris, K\u00e9rastase, L\u2019Or\u00e9al Professionnel et La Roche Posay. La campagne met en lumi\u00e8re les b\u00e9n\u00e9fices tangibles des recharges, pour la plan\u00e8te et pour le pouvoir d\u2019achat. Par exemple\u00a0: opter pour l\u2019achat d\u2019un flacon recharge de 100 ml La Vie Est Belle Elixir plut\u00f4t que deux flacons de 50 ml permet d\u2019\u00e9conomiser 73% de verre, 66% de plastique et 61% de carton. Cette campagne t\u00e9moigne de l\u2019engagement \u00e0 long terme de L\u2019Or\u00e9al \u00e0 r\u00e9duire son empreinte environnementale et \u00e0 proposer des solutions plus durables aux consommateurs. Le groupe a \u00e9galement adapt\u00e9 ses sites de production dans le monde entier pour multiplier par 17 le nombre de r\u00e9f\u00e9rences rechargeables disponibles au cours des cinq derni\u00e8res ann\u00e9es, y compris pour certains des parfums masculins et f\u00e9minins les plus vendus au monde.<\/p>","protected":false},"excerpt":{"rendered":"<p>A l\u2019occasion du\u00a0World Refill Day\u00a0le 16 juin dernier, L\u2019Or\u00e9al Groupe a d\u00e9voil\u00e9\u00a0#JoinTheRefillMovement, sa premi\u00e8re campagne mondiale multi-marque, multi-cat\u00e9gorie et multi-canal invitant les consommateurs \u00e0 adopter la recharge comme nouveau rituel beaut\u00e9 et \u00e0 contribuer \u00e0 un avenir plus durable. Elle rassemble plusieurs marques embl\u00e9matiques du groupe\u00a0: Lanc\u00f4me, Armani beauty, Yves Saint Laurent Beaut\u00e9, Kiehl\u2019s, Mugler, [&hellip;]<\/p>","protected":false},"author":2,"featured_media":45025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":2,"footnotes":""},"categories":[28,26,4,65],"tags":[],"class_list":["post-45024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019Or\u00e9al promeut la beaut\u00e9 rechargeable - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/loreal-promeut-la-beaute-rechargeable\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Or\u00e9al promeut la beaut\u00e9 rechargeable - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"A l\u2019occasion du\u00a0World Refill Day\u00a0le 16 juin dernier, L\u2019Or\u00e9al Groupe a d\u00e9voil\u00e9\u00a0#JoinTheRefillMovement, sa premi\u00e8re campagne mondiale multi-marque, multi-cat\u00e9gorie et multi-canal invitant les consommateurs \u00e0 adopter la recharge comme nouveau rituel beaut\u00e9 et \u00e0 contribuer \u00e0 un avenir plus durable. 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