{"id":45262,"date":"2025-08-27T00:05:58","date_gmt":"2025-08-26T22:05:58","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=45262"},"modified":"2025-08-28T00:11:37","modified_gmt":"2025-08-27T22:11:37","slug":"flugger-relooke-ses-pots-de-peinture-et-y-introduit-50-de-pcr","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/flugger-relooke-ses-pots-de-peinture-et-y-introduit-50-de-pcr\/","title":{"rendered":"Fl\u00fcgger relooke ses pots de peinture et y introduit 50% de PCR"},"content":{"rendered":"

Fl\u00fcgger a lanc\u00e9, en partenariat avec Amcor, un nouveau pot de peinture plus \u00e9conome en mat\u00e9riaux et plus attrayant, compos\u00e9 \u00e0 50% de plastique recycl\u00e9 post-consommation (PCR) et dot\u00e9 d’une couleur bleue personnalis\u00e9e qui correspond parfaitement \u00e0 l’identit\u00e9 de marque du fabricant de peintures.<\/strong><\/p>\n\n\n\n

Ce nouveau pot s’inscrit dans la strat\u00e9gie de Fl\u00fcgger visant \u00e0 r\u00e9duire l’utilisation de plastique vierge en augmentant la part de mat\u00e9riaux recycl\u00e9s dans ses emballages sans compromettre la qualit\u00e9 des produits ni l’exp\u00e9rience utilisateur. Il r\u00e9pond \u00e9galement aux exigences de plusieurs programmes d’\u00e9tiquetage volontaires, tels que le label \u00e9cologique Nordic Swan, largement utilis\u00e9 en Scandinavie.<\/p>\n\n\n\n

Fl\u00fcgger utilise ce nouveau pot pour l’ensemble de sa gamme de produits, destin\u00e9s aussi bien aux peintres professionnels qu’aux particuliers. Casper Paggio Hansson Felt, responsable de la communication et de la culture chez Fl\u00fcgger, a d\u00e9clar\u00e9 : \u00ab nous voulions une solution qui allie qualit\u00e9 et esth\u00e9tique, tout en \u00e9tant fabriqu\u00e9e \u00e0 partir de mat\u00e9riaux recycl\u00e9s. L’utilisation de 50% de PCR \u00e9tait un choix naturel : il s’agit d’une solution d’emballage \u00e9prouv\u00e9e que nous utilisons d\u00e9j\u00e0 pour d’autres produits, d\u00e9velopp\u00e9e en collaboration avec Amcor, et qui nous aide \u00e0 r\u00e9pondre aux exigences de nos programmes d’\u00e9co-\u00e9tiquetage \u00bb.<\/p>\n\n\n\n

En plus de r\u00e9pondre aux objectifs fonctionnels et de recyclabilit\u00e9, le nouveau conteneur favorise \u00e9galement la reconnaissance de la marque. Il contribue \u00e0 renforcer la reconnaissance de la marque Fl\u00fcgger, avec son design bleu distinctif et ses couvercles color\u00e9s. \u00ab Les commentaires des consommateurs et de nos partenaires d\u00e9taillants ont \u00e9t\u00e9 extr\u00eamement positifs, en particulier en ce qui concerne la couleur \u00bb, a d\u00e9clar\u00e9 Casper Paggio Hansson Felt. \u00ab Le conteneur bleu est visuellement attrayant et les couvercles de diff\u00e9rentes couleurs aident les utilisateurs \u00e0 identifier rapidement le type de peinture appropri\u00e9, ce qui ajoute une valeur pratique, en particulier pour nos clients professionnels. Le nouveau pot a \u00e9t\u00e9 lanc\u00e9 \u00e0 l’automne 2024 et a \u00e9t\u00e9 d\u00e9ploy\u00e9 sur les march\u00e9s de Fl\u00fcgger en Europe et en Asie.<\/p>","protected":false},"excerpt":{"rendered":"

Fl\u00fcgger a lanc\u00e9, en partenariat avec Amcor, un nouveau pot de peinture plus \u00e9conome en mat\u00e9riaux et plus attrayant, compos\u00e9 \u00e0 50% de plastique recycl\u00e9 post-consommation (PCR) et dot\u00e9 d’une couleur bleue personnalis\u00e9e qui correspond parfaitement \u00e0 l’identit\u00e9 de marque du fabricant de peintures. Ce nouveau pot s’inscrit dans la strat\u00e9gie de Fl\u00fcgger visant \u00e0 […]<\/p>","protected":false},"author":2,"featured_media":45263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":6,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-45262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"\nFl\u00fcgger relooke ses pots de peinture et y introduit 50% de PCR - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/flugger-relooke-ses-pots-de-peinture-et-y-introduit-50-de-pcr\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fl\u00fcgger relooke ses pots de peinture et y introduit 50% de PCR - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Fl\u00fcgger a lanc\u00e9, en partenariat avec Amcor, un nouveau pot de peinture plus \u00e9conome en mat\u00e9riaux et plus attrayant, compos\u00e9 \u00e0 50% de plastique recycl\u00e9 post-consommation (PCR) et dot\u00e9 d’une couleur bleue personnalis\u00e9e qui correspond parfaitement \u00e0 l’identit\u00e9 de marque du fabricant de peintures. 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