{"id":45381,"date":"2025-08-31T10:32:26","date_gmt":"2025-08-31T08:32:26","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=45381"},"modified":"2025-09-04T10:34:43","modified_gmt":"2025-09-04T08:34:43","slug":"choisir-la-plv-la-plus-pertinente-grace-a-lia","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/choisir-la-plv-la-plus-pertinente-grace-a-lia\/","title":{"rendered":"Choisir la PLV la plus pertinente gr\u00e2ce \u00e0 l\u2019IA"},"content":{"rendered":"<p><strong>Lors du dernier Salon Shop, Smurfit Westrock a mis en avant son nouvel outil de la d\u00e9marche DisplaySmart, DESIGNforIMPACT.AI. \u00abLa PLV est de plus en plus challeng\u00e9e \u00e0 l\u2019heure o\u00f9 chaque d\u00e9pense compte\u00bb, constate V\u00e9ronique Sadala, Business Developer \u2013 Display chez Smurfit-Westrock. <\/strong><\/p>\n\n\n\n<p>Le cartonnier a donc fait appel \u00e0 l\u2019agence Shopnosis, sp\u00e9cialis\u00e9e dans l\u2019IA, pour proposer une innovation majeure pour le secteur de la PLV, alliant intelligence artificielle et analyse comportementale. DESIGNforIMPACT.AI. Ce dernier \u00e9value l\u2019impact d\u2019un display en magasin en mesurant sa capacit\u00e9 \u00e0 capter l\u2019attention des shoppers, \u00e0 les engager et \u00e0 les inciter \u00e0 l\u2019achat. Cette analyse est r\u00e9alis\u00e9e \u00e0 partir de plus de 30\u00a0000 vid\u00e9os de consommateurs en conditions r\u00e9elles d\u2019achat. Gr\u00e2ce \u00e0 ses r\u00e9sultats mesurables, DESIGNforIMPACT.AI fournit aux marques des informations strat\u00e9giques sur l\u2019efficacit\u00e9 de leurs displays, permettant ainsi de pr\u00e9s\u00e9lectionner les concepts les plus prometteurs, d\u2019optimiser le time-to-market et de maximiser les chances de succ\u00e8s sur le march\u00e9. \u00abJusqu\u2019\u00e0 pr\u00e9sent, les crit\u00e8res d\u2019attrait d\u2019une PLV aupr\u00e8s des shoppers restaient subjectifs. Gr\u00e2ce \u00e0 ce nouvel outil, nous pouvons scorer plusieurs propositions de PLV et ainsi faciliter le choix du design en se basant sur des param\u00e8tres concrets\u00a0comme la capacit\u00e9 \u00e0 attirer l\u2019\u0153il du consommateur ou l\u2019engagement induit (celui qui pousse \u00e0 un acte d\u2019achat). Ce retour d\u2019avis objectifs permet un gain de temps consid\u00e9rable, en lieu et place d\u2019\u00e9tudes co\u00fbteuses pour tester les displays\u00bb explique<br>V\u00e9ronique Sadala. DESIGNforIMPACT.AI int\u00e8gre ainsi une large palette d\u2019outils d\u00e9j\u00e0 existants, tous regroup\u00e9s sous le concept \u00abDisplay smart\u00bb.<\/p>\n\n\n\n<p>En parall\u00e8le, Smurfit Westrock poursuit son travail de r\u00e9duction du vide \u00e9galement sur les pr\u00e9sentoirs en points de vente. Le fabricant a r\u00e9cemment mis au point le display Push up. Brevet\u00e9, celui-ci pr\u00e9sente une partie mobile qui peut \u00eatre abaiss\u00e9e durant le transport pour un gain de place et relev\u00e9e une fois l\u2019\u00e9quipement livr\u00e9 sur le lieu de vente. En version basse, la PLV mesure 1m10 et version haute 1m73. Particuli\u00e8rement adapt\u00e9 aux pharmacies, il peut \u00eatre livr\u00e9 mont\u00e9 et rempli de produits (PreFilled) ou \u00e0 plat et vide (Flat Pack).<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Lors du dernier Salon Shop, Smurfit Westrock a mis en avant son nouvel outil de la d\u00e9marche DisplaySmart, DESIGNforIMPACT.AI. \u00abLa PLV est de plus en plus challeng\u00e9e \u00e0 l\u2019heure o\u00f9 chaque d\u00e9pense compte\u00bb, constate V\u00e9ronique Sadala, Business Developer \u2013 Display chez Smurfit-Westrock. Le cartonnier a donc fait appel \u00e0 l\u2019agence Shopnosis, sp\u00e9cialis\u00e9e dans l\u2019IA, pour [&hellip;]<\/p>","protected":false},"author":2,"featured_media":45382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[5,28,26,81,65],"tags":[],"class_list":["post-45381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier","category-laterale","category-packaging","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choisir la PLV la plus pertinente gr\u00e2ce \u00e0 l\u2019IA - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/choisir-la-plv-la-plus-pertinente-grace-a-lia\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choisir la PLV la plus pertinente gr\u00e2ce \u00e0 l\u2019IA - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Lors du dernier Salon Shop, Smurfit Westrock a mis en avant son nouvel outil de la d\u00e9marche DisplaySmart, DESIGNforIMPACT.AI. \u00abLa PLV est de plus en plus challeng\u00e9e \u00e0 l\u2019heure o\u00f9 chaque d\u00e9pense compte\u00bb, constate V\u00e9ronique Sadala, Business Developer \u2013 Display chez Smurfit-Westrock. 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