{"id":45555,"date":"2025-09-24T00:05:28","date_gmt":"2025-09-23T22:05:28","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=45555"},"modified":"2025-09-24T12:03:30","modified_gmt":"2025-09-24T10:03:30","slug":"tesem-groupe-pochet-et-g-pivaudran-partenaires-en-faveur-de-laluminium-recycle","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/tesem-groupe-pochet-et-g-pivaudran-partenaires-en-faveur-de-laluminium-recycle\/","title":{"rendered":"Tesem, Groupe Pochet et G.Pivaudran partenaires en faveur de l\u2019aluminium recycl\u00e9"},"content":{"rendered":"

Tesem, le Groupe Pochet et G.pivaudran, groupes industriels familiaux, unissent leurs forces pour intensifier le d\u00e9ploiement de la technologie BRI&Va. Cette derni\u00e8re permet aux produits fabriqu\u00e9s \u00e0 partir d\u2019aluminium recycl\u00e9 apr\u00e8s consommation (PCR) d\u2019obtenir une brillance similaire \u00e0 l\u2019aluminium vierge. Une avanc\u00e9e majeure dans la valorisation et l\u2019emploi d\u2019aluminium recycl\u00e9 au sein de la fili\u00e8re<\/strong> cosm\u00e9tique.<\/strong><\/p>\n\n\n\n

Imagin\u00e9e, d\u00e9velopp\u00e9e et d\u00e9tenue par Tesem, entreprise sp\u00e9cialis\u00e9e dans le packaging en plastique et aluminium, l\u2019innovation BRI&Va est n\u00e9e en 2022. Issue de la volont\u00e9 de transformer durablement l\u2019utilisation de l\u2019aluminium recycl\u00e9, l\u2019entreprise fournit ainsi au march\u00e9 une technologie capable de proposer les m\u00eames caract\u00e9ristiques de brillance que l\u2019aluminium vierge anodis\u00e9. Cette invention est cruciale car elle r\u00e9pond aux r\u00e9gulations exig\u00e9es autour de l\u2019utilisation de mati\u00e8res recycl\u00e9es. Gr\u00e2ce \u00e0 la technologie BRI&Va, les produits contenant de l\u2019aluminium compos\u00e9 jusqu\u2019\u00e0 50% de PCR pourront r\u00e9pondre aux normes visuelles et tactiles les plus \u00e9lev\u00e9es du march\u00e9 de l\u2019emballage du luxe.<\/p>\n\n\n\n

Apr\u00e8s une phase de concept soutenue par Chanel et un brevet d\u00e9pos\u00e9 par Tesem en 2023, G.pivaudran, entreprise sp\u00e9cialis\u00e9e dans l\u2019aluminium et le Groupe Pochet, industriel reconnu pour son offre packaging multi-mat\u00e9riaux, s\u2019associent \u00e0 Tesem pour la phase d\u2019industrialisation. Un partenariat qui permet une mutualisation des savoir-faire au service d\u2019une utilisation plus durable de l\u2019aluminium au sein du secteur et favorise la collaboration europ\u00e9enne. \u00ab Gr\u00e2ce \u00e0 notre ouverture d’esprit, nous voulons offrir aux acteurs de l’industrie une solution efficace capable de r\u00e9pondre aux attentes croissantes du march\u00e9 en termes de d\u00e9carbonation \u00bb, explique Susana Santos, directrice de l\u2019innovation pour Tesem.<\/p>\n\n\n\n

\u00ab L\u2019aluminium \u00e9tant un mat\u00e9riau particuli\u00e8rement utilis\u00e9 dans le secteur de la cosm\u00e9tique, la technologie BRI&Va nous permet de r\u00e9pondre \u00e0 des limites techniques rencontr\u00e9es lors de la conception de certains produits utilisant de l\u2019aluminium recycl\u00e9. \u00c0 l\u2019aide de cette technologie, compl\u00e9mentaire \u00e0 celle que nous avons d\u00e9j\u00e0, notre objectif est \u00e9galement de pr\u00e9parer ensemble des solutions applicables \u00e0 d\u2019autres proc\u00e9d\u00e9s industriels \u00e0 venir \u00bb, ajoute Marc Pivaudran, pr\u00e9sident de G. pivaudran.<\/p>","protected":false},"excerpt":{"rendered":"

Tesem, le Groupe Pochet et G.pivaudran, groupes industriels familiaux, unissent leurs forces pour intensifier le d\u00e9ploiement de la technologie BRI&Va. Cette derni\u00e8re permet aux produits fabriqu\u00e9s \u00e0 partir d\u2019aluminium recycl\u00e9 apr\u00e8s consommation (PCR) d\u2019obtenir une brillance similaire \u00e0 l\u2019aluminium vierge. Une avanc\u00e9e majeure dans la valorisation et l\u2019emploi d\u2019aluminium recycl\u00e9 au sein de la fili\u00e8re […]<\/p>","protected":false},"author":2,"featured_media":45558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":20,"footnotes":""},"categories":[28,81,6],"tags":[],"class_list":["post-45555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-packaging","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"\nTesem, Groupe Pochet et G.Pivaudran partenaires en faveur de l\u2019aluminium recycl\u00e9 - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/tesem-groupe-pochet-et-g-pivaudran-partenaires-en-faveur-de-laluminium-recycle\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tesem, Groupe Pochet et G.Pivaudran partenaires en faveur de l\u2019aluminium recycl\u00e9 - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Tesem, le Groupe Pochet et G.pivaudran, groupes industriels familiaux, unissent leurs forces pour intensifier le d\u00e9ploiement de la technologie BRI&Va. 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