{"id":45914,"date":"2025-11-03T09:22:08","date_gmt":"2025-11-03T08:22:08","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=45914"},"modified":"2025-11-03T09:22:09","modified_gmt":"2025-11-03T08:22:09","slug":"ghd-fait-appel-a-pusterla-pour-son-coffret-de-noel","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/ghd-fait-appel-a-pusterla-pour-son-coffret-de-noel\/","title":{"rendered":"ghd fait appel \u00e0 Pusterla pour son coffret de No\u00ebl"},"content":{"rendered":"

Les ann\u00e9es 70 sont \u00e0 l\u2019honneur chez la marque d\u2019\u00e9quipements de coiffage ghd. Cette derni\u00e8re s\u2019est appuy\u00e9e sur l\u2019expertise de Pusterla 1880 pour obtenir l’aspect et la finition souhait\u00e9s pour ses coffrets en \u00e9dition sp\u00e9ciale pour la collection No\u00ebl 2025.<\/strong><\/p>\n\n\n\n

Le th\u00e8me de l’\u00e9dition sp\u00e9ciale de cette ann\u00e9e \u00e9voque la nostalgie et l’ambiance color\u00e9e des No\u00ebls des ann\u00e9es 1970, tout en refl\u00e9tant les nuances de couleurs des derni\u00e8res collections de mode pr\u00e9sent\u00e9es lors des d\u00e9fil\u00e9s. Pour la conception des bo\u00eetes destin\u00e9es aux diff\u00e9rents s\u00e8che-cheveux, lisseurs et autres produits, le look devait repr\u00e9senter l’\u00e9poque des voyages de luxe, incarn\u00e9e par la valise \u00e0 texture crocodile.<\/p>\n\n\n\n

Pusterla a travaill\u00e9 en \u00e9troite collaboration avec ghd, testant divers papiers et finitions d’impression afin de cr\u00e9er la texture et les effets appropri\u00e9s, ainsi que d’assortir une couleur cerise \u00e0 celle des produits de la gamme \u00e9dition sp\u00e9ciale. Le papier pr\u00e9sente un motif complexe qui \u00e9voque les \u00e9cailles de la peau d’un crocodile. Cet effet 3D en relief a \u00e9t\u00e9 obtenu gr\u00e2ce \u00e0 une technologie de dorure \u00e0 froid bronze, sur laquelle a \u00e9t\u00e9 imprim\u00e9 un vernis sp\u00e9cial pour cr\u00e9er une finition tactile avec un subtil \u00e9clat m\u00e9tallique. Des \u00e9l\u00e9ments d\u00e9coratifs, tels que des rubans et des bords ray\u00e9s \u00e0 effet m\u00e9tallique, renforcent l’impact visuel en rayon et soulignent davantage le caract\u00e8re haut de gamme des produits.<\/p>\n\n\n\n

\u00ab Nous voulions cr\u00e9er une ambiance festive et nostalgique autour de cette nouvelle collection, tout en conservant l’aspect et le toucher luxueux qui font la renomm\u00e9e de ghd \u00bb, explique Annie Chang, designer senior en emballage chez ghd. \u00ab R\u00e9unir tous ces \u00e9l\u00e9ments a \u00e9t\u00e9 un v\u00e9ritable d\u00e9fi, mais gr\u00e2ce \u00e0 notre collaboration avec Pusterla, nous avons r\u00e9ussi \u00e0 cr\u00e9er un look tr\u00e8s distinctif et remarquable pour cette gamme \u00bb.<\/p>\n\n\n\n

Pusterla a produit au total quatre r\u00e9f\u00e9rences et un emballage en carton assorti pour une trousse de toilette de marque ghd incluse dans l’un des coffrets cadeaux en \u00e9dition limit\u00e9e pour No\u00ebl 2025. La construction robuste des bo\u00eetes et les inserts Vac Form, qui ont \u00e9t\u00e9 enti\u00e8rement test\u00e9s pour r\u00e9sister \u00e0 la chaleur, \u00e0 l’humidit\u00e9 et aux chutes, offrent une protection totale aux produits \u00e9lectriques pendant le transport et la pr\u00e9sentation en magasin, tout en conservant un aspect haut de gamme. Pusterla a fourni un service complet de co-packing \u00e0 ghd, en ins\u00e9rant des articles semi-finis tels que des sprays, des brosses et des tapis chauffants dans les bo\u00eetes avant de les livrer au client.<\/p>","protected":false},"excerpt":{"rendered":"

Les ann\u00e9es 70 sont \u00e0 l\u2019honneur chez la marque d\u2019\u00e9quipements de coiffage ghd. Cette derni\u00e8re s\u2019est appuy\u00e9e sur l\u2019expertise de Pusterla 1880 pour obtenir l’aspect et la finition souhait\u00e9s pour ses coffrets en \u00e9dition sp\u00e9ciale pour la collection No\u00ebl 2025. Le th\u00e8me de l’\u00e9dition sp\u00e9ciale de cette ann\u00e9e \u00e9voque la nostalgie et l’ambiance color\u00e9e des […]<\/p>","protected":false},"author":2,"featured_media":45915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":4,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-45914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"\nghd fait appel \u00e0 Pusterla pour son coffret de No\u00ebl - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/ghd-fait-appel-a-pusterla-pour-son-coffret-de-noel\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ghd fait appel \u00e0 Pusterla pour son coffret de No\u00ebl - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Les ann\u00e9es 70 sont \u00e0 l\u2019honneur chez la marque d\u2019\u00e9quipements de coiffage ghd. 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