{"id":46037,"date":"2025-11-05T16:49:03","date_gmt":"2025-11-05T15:49:03","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=46037"},"modified":"2025-11-28T15:00:25","modified_gmt":"2025-11-28T14:00:25","slug":"drinktec-2025-le-pari-gagnant-de-zalkin","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/drinktec-2025-le-pari-gagnant-de-zalkin\/","title":{"rendered":"Drinktec 2025 : le pari gagnant de ZALKIN"},"content":{"rendered":"

L\u2019\u00e9dition 2025 du salon Drinktec a d\u00e9fi\u00e9 l\u2019attentisme g\u00e9n\u00e9ral. Malgr\u00e9 un climat d\u2019affaires tendu, aliment\u00e9 par la multiplication des tensions g\u00e9opolitiques et l\u2019impr\u00e9visibilit\u00e9 \u00e9conomique des \u00c9tats-Unis, les visiteurs ont afflu\u00e9 en nombre. Ainsi, contre toute attente, le dynamisme et l\u2019enthousiasme ont domin\u00e9 sur le stand Zalkin, lors du rendez-vous mondial de la technologie des boissons et des aliments liquides.<\/strong><\/p>\n\n\n\n

Zalkin confirme son leadership mondial<\/strong>
Loin de l\u2019afflux al\u00e9atoire, le leader mondial du capsulage et des syst\u00e8mes de bouchage a pu accueillir sur son stand des visiteurs \u00ab qualifi\u00e9s \u00bb, rarement venus par simple curiosit\u00e9. Des professionnels qui se sont reconnus notamment dans les messages cibl\u00e9s pr\u00e9alablement diffus\u00e9s par la soci\u00e9t\u00e9 \u00e0 l\u2019\u00e9chelle mondiale. Cet alignement entre la communication pr\u00e9-salon et les attentes des visiteurs a \u00e9t\u00e9 un facteur cl\u00e9 de l\u2019efficacit\u00e9 des \u00e9changes.
L\u2019ancrage international \u00e9tait une priorit\u00e9 absolue pour Zalkin, qui r\u00e9alise 80% de ses ventes \u00e0 l\u2019export. En alignement avec cette ambition, le visitorat affichait une diversit\u00e9 g\u00e9ographique remarquable (70% de visiteurs europ\u00e9ens, 14% d\u2019Am\u00e9riques, 9% d\u2019Asie, 6% du Moyen-Orient et d\u2019Afrique et 1% d\u2019Oc\u00e9anie), soulignant la pertinence des solutions de Zalkin \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Synergie de marques et nouveaux partenariats<\/strong>
L\u2019imposant stand ProMach d\u2019une surface de 1 200 m\u00b2, a \u00e9t\u00e9 l\u2019\u00e9picentre d\u2019une strat\u00e9gie commerciale payante. Loin d\u2019\u00eatre une simple vitrine, cet espace a \u00e9t\u00e9 con\u00e7u pour orchestrer une synergie sans pr\u00e9c\u00e9dent entre les huit marques du groupe\u00a0: Zalkin, Pace, P.E. Labellers, Zacmi, MBF, Ferlo, Roberts Polypro et Zarpac. Ce regroupement strat\u00e9gique a permis de pr\u00e9senter des solutions d\u2019emballage int\u00e9gr\u00e9es, assurant ainsi aux clients et prospects des r\u00e9ponses globales \u00e0 leurs d\u00e9fis industriels.
Le salon a \u00e9galement \u00e9t\u00e9 l\u2019occasion d\u2019une annonce majeure\u00a0: celle du partenariat entre Zalkin et Pace. Formalis\u00e9 par Mark Anderson, PDG du groupe ProMach, ce partenariat strat\u00e9gique conf\u00e8re \u00e0 Zalkin France la commercialisation des machines Pace sur la zone EMAA (Europe, Moyen-Orient, Afrique, Asie). Ce d\u00e9ploiement s\u2019accompagnera, aux \u00c9tats-Unis, de la fusion des deux \u00e9quipes de vente.<\/p>\n\n\n\n

Durabilit\u00e9 et Performance<\/strong>
Au c\u0153ur de toutes les discussions, la durabilit\u00e9 et la gestion des ressources ont trouv\u00e9 un \u00e9cho dans les innovations de Zalkin. Le Groupe a d\u2019ailleurs \u00e9t\u00e9 salu\u00e9 par la profession pour ses innovations cibl\u00e9es, \u00e0 l\u2019image de l\u2019orienteur ProS.elect Universal, mis en avant dans le Innovation Guide Drinktec.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Parmi les solutions qui ont suscit\u00e9 le plus d\u2019int\u00e9r\u00eat\u00a0:<\/strong>
\u2022 La tourelle \u00e0 double profil de came, un mod\u00e8le d\u2019hygi\u00e8ne et de polyvalence, v\u00e9ritable prouesse d\u2019ing\u00e9nierie qui permet de g\u00e9rer, sur une seule et m\u00eame machine, le capsulage de bouteilles en verre et en aluminium avec des capsules en aluminium.\u00a0
\u2022 Les solutions ultra-propres et \u00ab Lube Free \u00bb (sans lubrification) \u00e9galement pr\u00e9sent\u00e9es sur la tourelle de sertissage \u00e0 double profil de came, int\u00e9grant le syst\u00e8me d\u2019extraction de microparticules Oppti.Pure et des coulisseaux ultra-propres.<\/p>\n\n\n\n

Au-del\u00e0 de l\u2019efficacit\u00e9 et de l\u2019hygi\u00e8ne, la r\u00e9duction de l\u2019empreinte carbone des \u00e9quipements a \u00e9t\u00e9 un autre sujet majeur. Une ambition illustr\u00e9e non seulement par le distributeur Universal ProSelect expos\u00e9, mais aussi par le concept de la capsuleuse Oppti.Cap MH. La capacit\u00e9 de l\u2019entreprise \u00e0 accompagner ses clients d\u00e8s la phase de conception de leurs nouvelles capsules, gr\u00e2ce aux d\u00e9mos live sur le ZC Lab, a par ailleurs suscit\u00e9 un vif engouement, de m\u00eame que la strat\u00e9gie d\u2019int\u00e9gration d\u2019\u00e9quipements partenaires, illustr\u00e9 par le Pro.Pure-Flash d\u00e9velopp\u00e9 en collaboration avec Claranor.
Un panel de solutions venues d\u00e9montrer la volont\u00e9 de Zalkin d\u2019apporter des r\u00e9ponses compl\u00e8tes et tourn\u00e9es vers l\u2019avenir.<\/p>\n\n\n\n

Bilan Positif<\/strong>
Ce sont pr\u00e8s de 400 visiteurs du monde entier qui ont afflu\u00e9 sur le stand Zalkin laissant entrevoir des projets prometteurs dans le domaine des boissons et de l\u2019alimentation liquide (liquid food), mais \u00e9galement des opportunit\u00e9s dans l\u2019agroalimentaire et le home care.
Le salon a, par ailleurs, permis \u00e0 l\u2019industriel de renforcer sa position sur ses march\u00e9s historiques tout en validant ses ambitions de diversification.<\/p>\n\n\n\n

\"\"
www.zalkincapping.com\/fr\/<\/a><\/strong>
www.ProMachBuilt.com<\/a><\/strong><\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

L\u2019\u00e9dition 2025 du salon Drinktec a d\u00e9fi\u00e9 l\u2019attentisme g\u00e9n\u00e9ral. Malgr\u00e9 un climat d\u2019affaires tendu, aliment\u00e9 par la multiplication des tensions g\u00e9opolitiques et l\u2019impr\u00e9visibilit\u00e9 \u00e9conomique des \u00c9tats-Unis, les visiteurs ont afflu\u00e9 en nombre. Ainsi, contre toute attente, le dynamisme et l\u2019enthousiasme ont domin\u00e9 sur le stand Zalkin, lors du rendez-vous mondial de la technologie des boissons […]<\/p>","protected":false},"author":2,"featured_media":46038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":2,"footnotes":""},"categories":[5,28,35],"tags":[],"class_list":["post-46037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier","category-machines-fr"],"acf":[],"yoast_head":"\nDrinktec 2025 : le pari gagnant de ZALKIN - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/drinktec-2025-le-pari-gagnant-de-zalkin\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drinktec 2025 : le pari gagnant de ZALKIN - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9dition 2025 du salon Drinktec a d\u00e9fi\u00e9 l\u2019attentisme g\u00e9n\u00e9ral. Malgr\u00e9 un climat d\u2019affaires tendu, aliment\u00e9 par la multiplication des tensions g\u00e9opolitiques et l\u2019impr\u00e9visibilit\u00e9 \u00e9conomique des \u00c9tats-Unis, les visiteurs ont afflu\u00e9 en nombre. 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