{"id":46228,"date":"2025-11-28T13:47:15","date_gmt":"2025-11-28T12:47:15","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=46228"},"modified":"2025-11-28T13:47:16","modified_gmt":"2025-11-28T12:47:16","slug":"les-jamelles-proposent-une-version-allegee-de-leur-bouteille-signature","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/les-jamelles-proposent-une-version-allegee-de-leur-bouteille-signature\/","title":{"rendered":"Les Jamelles proposent une version all\u00e9g\u00e9e de leur bouteille signature"},"content":{"rendered":"<p><strong>La maison languedocienne Les Jamelles, premi\u00e8re marque de Delaunay Vins &amp; Domaines en volume et en diffusion internationale, annonce avoir all\u00e9ger sa bouteille propri\u00e9taire de 500 g \u00e0 420 g pour r\u00e9duire son impact environnemental, tout en pr\u00e9servant l\u2019identit\u00e9 forte et reconnaissable de la marque. <\/strong><\/p>\n\n\n\n<p>\u00c0 pleine mis en \u0153uvre, ce changement permettra de r\u00e9duire sa consommation annuelle de verre de 176 tonnes, gr\u00e2ce \u00e0 une \u00e9conomie de 80 g par bouteille sur un volume de 2,2 millions de cols. Ce qui correspond \u00e9galement \u00e0 57,5T de CO<sub>2<\/sub> \u00e9conomis\u00e9 sur une ann\u00e9e. Une premi\u00e8re \u00e9tape avait \u00e9t\u00e9 franchie en 2019, avec une r\u00e9duction de 630 g \u00e0 500 g (-20%). Le passage \u00e0 420 g repr\u00e9sente une r\u00e9duction suppl\u00e9mentaire de 16%, en ligne avec les standards \u00e9mergents du march\u00e9 international. Ce poids cible r\u00e9pond aux exigences des monopoles canadiens et scandinaves, devenus des r\u00e9f\u00e9rences de march\u00e9 pour les vins \u00e0 forte rotation. Il permet \u00e9galement de rester comp\u00e9titif en France comme \u00e0 l\u2019international. L\u2019allure \u00e9lanc\u00e9e, la gravure soign\u00e9e et la silhouette \u00e9l\u00e9gante restent inchang\u00e9es. La marque a travaill\u00e9 avec son verrier pour adapter les \u00e9l\u00e9ments techniques (piq\u00fbre, conicit\u00e9, diam\u00e8tre, hauteur) dans le strict respect de l\u2019esth\u00e9tique originelle. L\u2019all\u00e8gement a exig\u00e9 une redistribution pr\u00e9cise du verre pour garantir r\u00e9sistance et stabilit\u00e9. Le fond, la bague et le col ont \u00e9t\u00e9 optimis\u00e9s. Le projet est men\u00e9 en coordination avec Sobemab, le partenaire d\u2019embouteillage, et Verallia dans le cadre d\u2019un contrat tripartite. L\u2019objectif est de g\u00e9n\u00e9raliser le mod\u00e8le 420 g \u00e0 l\u2019ensemble des r\u00e9f\u00e9rences concern\u00e9es d\u2019ici 2026. En 2024, un million de bouteilles ont \u00e9t\u00e9 vendues en France et 1,2 million sur les march\u00e9s export.<br>Fournisseurs\u00a0: Verallia \/ Sobemab<\/p>","protected":false},"excerpt":{"rendered":"<p>La maison languedocienne Les Jamelles, premi\u00e8re marque de Delaunay Vins &amp; Domaines en volume et en diffusion internationale, annonce avoir all\u00e9ger sa bouteille propri\u00e9taire de 500 g \u00e0 420 g pour r\u00e9duire son impact environnemental, tout en pr\u00e9servant l\u2019identit\u00e9 forte et reconnaissable de la marque. \u00c0 pleine mis en \u0153uvre, ce changement permettra de r\u00e9duire [&hellip;]<\/p>","protected":false},"author":2,"featured_media":46229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":2,"footnotes":""},"categories":[28,26,4,65],"tags":[],"class_list":["post-46228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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