{"id":46231,"date":"2025-11-28T13:49:08","date_gmt":"2025-11-28T12:49:08","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=46231"},"modified":"2025-11-28T13:49:10","modified_gmt":"2025-11-28T12:49:10","slug":"un-crayon-a-levres-rechargeable-et-hermetique","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/un-crayon-a-levres-rechargeable-et-hermetique\/","title":{"rendered":"Un crayon \u00e0 l\u00e8vres rechargeable et herm\u00e9tique"},"content":{"rendered":"<p><strong>Apr\u00e8s les baumes \u00e0 l\u00e8vres et les mascaras rechargeables, Tilt Beauty renouvelle sa confiance en s\u2019associant \u00e0 Element Group USA pour d\u00e9velopper un crayon \u00e0 l\u00e8vres innovant, herm\u00e9tique et rechargeable, fabriqu\u00e9 en mono-mat\u00e9riau PP et silicone. <\/strong><\/p>\n\n\n\n<p>Cette collaboration a permis d\u2019allier l\u2019expertise technique et conceptuelle d\u2019Element, en mati\u00e8re d\u2019ing\u00e9nierie et de formulation \u00e0 l\u2019engagement de Tilt en faveur d\u2019une beaut\u00e9 clean et ergonomique.\u00a0\u00abLes formules clean sont plus sensibles. Elles s\u00e8chent plus rapidement, s\u2019oxydent plus facilement et n\u00e9cessitent un niveau de protection plus \u00e9lev\u00e9\u00bb, explique Steve Levine, directeur g\u00e9n\u00e9ral de Tilt Beauty. La conception du crayon pr\u00e9sentait une complexit\u00e9 suppl\u00e9mentaire. Sa forme unique, con\u00e7ue pour une prise en main plus contr\u00f4l\u00e9e, devait permettre une fermeture herm\u00e9tique tout en facilitant le m\u00e9canisme de recharge, une premi\u00e8re dans la cat\u00e9gorie des crayons \u00e0 l\u00e8vres.\u00a0\u00abIl s\u2019agissait d\u2019une approche totalement nouvelle qui remettait en question le statu quo des crayons de beaut\u00e9\u00bb, commente Ulrich Lerissel, pdg d\u2019Element Group USA. \u00abDe l\u2019ing\u00e9nierie de l\u2019emballage \u00e0 notre laboratoire cor\u00e9en en partenariat avec les d\u00e9veloppeurs de produits de Tilt pour la mise au point de la formule, ce projet d\u00e9montre ce qu\u2019il est possible de r\u00e9aliser lorsque le design, la science et la durabilit\u00e9 s\u2019allient\u00bb. R\u00e9sultat\u00a0: le crayon ergonomique rembourr\u00e9 et antid\u00e9rapant offre une application facile, pr\u00e9cise, douce et sans tiraillement, avec une couleur cr\u00e9meuse et durable et un fini velout\u00e9. Enrichie en acide hyaluronique, en c\u00e9ramides et en glyc\u00e9rine gr\u00e2ce au Calm Complex\u2122 de Tilt, la formule procure un effet repulpant et une hydratation longue dur\u00e9e, tout en restant sans parfum ni ar\u00f4me.\u00a0<br>Fournisseur\u00a0: Element Group USA<\/p>","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s les baumes \u00e0 l\u00e8vres et les mascaras rechargeables, Tilt Beauty renouvelle sa confiance en s\u2019associant \u00e0 Element Group USA pour d\u00e9velopper un crayon \u00e0 l\u00e8vres innovant, herm\u00e9tique et rechargeable, fabriqu\u00e9 en mono-mat\u00e9riau PP et silicone. Cette collaboration a permis d\u2019allier l\u2019expertise technique et conceptuelle d\u2019Element, en mati\u00e8re d\u2019ing\u00e9nierie et de formulation \u00e0 l\u2019engagement de [&hellip;]<\/p>","protected":false},"author":2,"featured_media":46232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":11,"footnotes":""},"categories":[28,26,4,65],"tags":[],"class_list":["post-46231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un crayon \u00e0 l\u00e8vres rechargeable et herm\u00e9tique - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/un-crayon-a-levres-rechargeable-et-hermetique\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un crayon \u00e0 l\u00e8vres rechargeable et herm\u00e9tique - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s les baumes \u00e0 l\u00e8vres et les mascaras rechargeables, Tilt Beauty renouvelle sa confiance en s\u2019associant \u00e0 Element Group USA pour d\u00e9velopper un crayon \u00e0 l\u00e8vres innovant, herm\u00e9tique et rechargeable, fabriqu\u00e9 en mono-mat\u00e9riau PP et silicone. 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