{"id":46596,"date":"2026-01-14T09:18:19","date_gmt":"2026-01-14T08:18:19","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=46596"},"modified":"2026-01-15T08:47:11","modified_gmt":"2026-01-15T07:47:11","slug":"unilever-se-passe-de-film-plastique-de-regroupement-pour-ses-deos-axe","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/unilever-se-passe-de-film-plastique-de-regroupement-pour-ses-deos-axe\/","title":{"rendered":"Unilever se passe de film plastique de regroupement pour ses d\u00e9os Axe"},"content":{"rendered":"<p><strong>Unilever a collabor\u00e9 avec le Groupe Saica pour remplacer le film plastique r\u00e9tractable des packs promotionnels Axe par une bande de regroupement en papier recyclable. Le nouvel emballage est disponible en France depuis le dernier trimestre 2025.<\/strong><\/p>\n\n\n\n<p>Ce projet illustre la volont\u00e9 d\u2019Unilever de r\u00e9duire l\u2019utilisation de plastique vierge dans ses emballages souples, avec l\u2019objectif de diminuer son empreinte de plastique vierge de 40% d\u2019ici 2028 par rapport \u00e0 2019. De son c\u00f4t\u00e9, Saica poursuit sa strat\u00e9gie visant \u00e0 r\u00e9duire jusqu\u2019\u00e0 20% le poids total de plastique dans les emballages produits pour ses clients.<\/p>\n\n\n\n<p>Cette initiative anticipe la future R\u00e9glementation Europ\u00e9enne sur les Emballages et D\u00e9chets d\u2019Emballages (PPWR), qui pr\u00e9voit l\u2019interdiction des emballages plastiques \u00e0 usage unique pour les lots promotionnels. En adoptant une solution papier, Unilever et Saica s\u2019alignent sur les objectifs cl\u00e9s de la PPWR : r\u00e9duction du plastique vierge, am\u00e9lioration de la recyclabilit\u00e9 et soutien \u00e0 l\u2019\u00e9conomie circulaire.<\/p>\n\n\n\n<p>La bande a \u00e9t\u00e9 d\u00e9velopp\u00e9e \u00e0 partir d\u2019un papier haute performance facilitant le d\u00e9ballage et la manipulation par le consommateur. Le ruban adh\u00e9sif en papier offre \u00e9galement une r\u00e9sistance m\u00e9canique, une durabilit\u00e9 lors du transport et une compatibilit\u00e9 avec les proc\u00e9d\u00e9s d\u2019impression haute r\u00e9solution afin de garantir un impact visuel premium en rayon.&nbsp;Le nouveau syst\u00e8me offre \u00e9galement des gains \u00e9nerg\u00e9tiques significatifs, en rempla\u00e7ant le film r\u00e9tractable \u00e0 haute temp\u00e9rature par un proc\u00e9d\u00e9 de cerclage \u00e0 faible consommation d\u2019\u00e9nergie, sans compromis sur la vitesse ni la qualit\u00e9. Pour ce projet, Saica a propos\u00e9 \u00e9galement un accompagnement technique depuis la sp\u00e9cification des \u00e9quipements jusqu\u2019\u00e0 l\u2019installation et la mise en service des machines de cerclage adapt\u00e9es aux gammes promotionnelles d\u2019Unilever.<\/p>","protected":false},"excerpt":{"rendered":"<p>Unilever a collabor\u00e9 avec le Groupe Saica pour remplacer le film plastique r\u00e9tractable des packs promotionnels Axe par une bande de regroupement en papier recyclable. Le nouvel emballage est disponible en France depuis le dernier trimestre 2025. Ce projet illustre la volont\u00e9 d\u2019Unilever de r\u00e9duire l\u2019utilisation de plastique vierge dans ses emballages souples, avec l\u2019objectif [&hellip;]<\/p>","protected":false},"author":2,"featured_media":46597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":5,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-46596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unilever se passe de film plastique de regroupement pour ses d\u00e9os Axe - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/unilever-se-passe-de-film-plastique-de-regroupement-pour-ses-deos-axe\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever se passe de film plastique de regroupement pour ses d\u00e9os Axe - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Unilever a collabor\u00e9 avec le Groupe Saica pour remplacer le film plastique r\u00e9tractable des packs promotionnels Axe par une bande de regroupement en papier recyclable. 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