{"id":47129,"date":"2026-03-04T00:04:53","date_gmt":"2026-03-03T23:04:53","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=47129"},"modified":"2026-03-05T00:27:05","modified_gmt":"2026-03-04T23:27:05","slug":"verallia-lance-selective-line-balance","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/verallia-lance-selective-line-balance\/","title":{"rendered":"Verallia lance Selective Line Balance"},"content":{"rendered":"<p><strong>Fort de la gamme all\u00e9g\u00e9e Ecova cr\u00e9\u00e9e en 2009 et de la gamme ultral\u00e9g\u00e8re Verallia Air d\u00e9velopp\u00e9e en 2023, Verallia poursuit ses lancements et applique ses principes d\u2019\u00e9co-conception \u00e0 sa marque premium Selective Line en<\/strong> <strong>Selective Line Balance. Cette innovation r\u00e9pond \u00e0 une demande croissante pour des emballages haut de gamme alliant design d\u2019exception et r\u00e9duction de l\u2019empreinte carbone.<\/strong><\/p>\n\n\n\n<p>La gamme Selective Line Balance repose sur trois leviers d\u2019\u00e9co-conception, activables s\u00e9par\u00e9ment ou de mani\u00e8re combin\u00e9e :<\/p>\n\n\n\n<p>\u2022 All\u00e9gement : des bouteilles premium all\u00e9g\u00e9es de 15% en moyenne par rapport \u00e0 l\u2019ensemble des r\u00e9f\u00e9rences Selective Line.<\/p>\n\n\n\n<p>\u2022 Verre recycl\u00e9 : des teintes int\u00e9grant une proportion plus \u00e9lev\u00e9e de verre recycl\u00e9, comme la nouvelle collection Craft Spirits en teinte ambre (jusqu\u2019\u00e0 76% de calcin externe en France) ou les nouvelles bouteilles de vin en teintes fonc\u00e9es, contenant plus de 85% de calcin dans tous les pays europ\u00e9ens o\u00f9 nous produisons.<\/p>\n\n\n\n<p>\u2022 Production bas carbone : certaines r\u00e9f\u00e9rences sont fabriqu\u00e9es dans le premier four 100% \u00e9lectrique de Cognac (France), r\u00e9duisant les \u00e9missions de CO\u2082 de scope 1 et 2 de 60%, ainsi que dans le premier four hybride \u00e0 Saragosse (Espagne), avec la r\u00e9duction d\u2019environ 50% des \u00e9missions de scope 1 et 2.<\/p>\n\n\n\n<p>Avec plus de 100 r\u00e9f\u00e9rences, la gamme Balance associe nouvelles cr\u00e9ations et mod\u00e8les iconiques de Selective Line. Cette collection continuera de s\u2019enrichir pour accompagner les ambitions environnementales de Verallia et les attentes des maisons de vins et spiritueux.<\/p>\n\n\n\n<p>\u00ab La gamme Balance r\u00e9pond \u00e0 la demande croissante de luxe \u00e9co-con\u00e7u. Elle refl\u00e8te le savoir-faire cr\u00e9atif de Selective Line et la capacit\u00e9 de Verallia \u00e0 proposer des emballages premium \u00e0 impact ma\u00eetris\u00e9, en coh\u00e9rence avec nos engagements environnementaux \u00bb, explique Elena Andia, Directrice Marketing de Selective Line.<\/p>","protected":false},"excerpt":{"rendered":"<p>Fort de la gamme all\u00e9g\u00e9e Ecova cr\u00e9\u00e9e en 2009 et de la gamme ultral\u00e9g\u00e8re Verallia Air d\u00e9velopp\u00e9e en 2023, Verallia poursuit ses lancements et applique ses principes d\u2019\u00e9co-conception \u00e0 sa marque premium Selective Line en Selective Line Balance. Cette innovation r\u00e9pond \u00e0 une demande croissante pour des emballages haut de gamme alliant design d\u2019exception et [&hellip;]<\/p>","protected":false},"author":2,"featured_media":47130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":113,"footnotes":""},"categories":[5,28,81],"tags":[],"class_list":["post-47129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier","category-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Verallia lance Selective Line Balance - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/verallia-lance-selective-line-balance\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verallia lance Selective Line Balance - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Fort de la gamme all\u00e9g\u00e9e Ecova cr\u00e9\u00e9e en 2009 et de la gamme ultral\u00e9g\u00e8re Verallia Air d\u00e9velopp\u00e9e en 2023, Verallia poursuit ses lancements et applique ses principes d\u2019\u00e9co-conception \u00e0 sa marque premium Selective Line en Selective Line Balance. 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