{"id":47232,"date":"2026-03-05T00:28:41","date_gmt":"2026-03-04T23:28:41","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=47232"},"modified":"2026-03-06T08:22:22","modified_gmt":"2026-03-06T07:22:22","slug":"beiersdorf-et-ball-corporation-lancent-des-aerosols-composes-a-100-daluminium-pcr","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/beiersdorf-et-ball-corporation-lancent-des-aerosols-composes-a-100-daluminium-pcr\/","title":{"rendered":"Beiersdorf et Ball Corporation lancent des a\u00e9rosols compos\u00e9s \u00e0 100% d’aluminium PCR"},"content":{"rendered":"

Beiersdorf\u00a0et Ball Corporation annoncent le co-d\u00e9veloppement et le lancement sur le march\u00e9 europ\u00e9en d\u2019a\u00e9rosols enti\u00e8rement fabriqu\u00e9s \u00e0 partir d\u2019aluminium 100% recycl\u00e9 post-consommation (PCR). Cette transition concerne notamment la gamme de sprays Nivea Men.<\/strong><\/p>\n\n\n\n

L’initiative a d\u00e9but\u00e9 par un projet pilote r\u00e9ussi en 2024, qui a conduit au d\u00e9ploiement complet des emballages en aluminium 100% PCR dans toute la r\u00e9gion l’ann\u00e9e derni\u00e8re. En cons\u00e9quence, de nombreux d\u00e9odorants en spray Nivea Men et une s\u00e9lection de sprays 8×4 sont d\u00e9sormais conditionn\u00e9s dans ces a\u00e9rosols nouvelle g\u00e9n\u00e9ration.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cette transition permet \u00e0 Beiersdorf de r\u00e9duire consid\u00e9rablement les \u00e9missions li\u00e9es \u00e0 ses emballages en aluminium, gr\u00e2ce \u00e0 l\u2019expertise de Ball en mati\u00e8re de circularit\u00e9 et d’all\u00e8gement. Outre les avantages en mati\u00e8re de d\u00e9carbonation, cette coop\u00e9ration d\u00e9montre la faisabilit\u00e9 technique et commerciale des emballages en aluminium enti\u00e8rement recycl\u00e9 \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n

\u00ab Nous voulons atteindre le Net Z\u00e9ro d’ici 2045 et, pour y parvenir, nous devons int\u00e9grer des solutions v\u00e9ritablement gagnantes – non seulement pour notre plan\u00e8te, mais aussi pour nos consommateurs et notre entreprise. Notre coop\u00e9ration strat\u00e9gique avec Ball y contribue tr\u00e8s bien \u00bb, a d\u00e9clar\u00e9 Kelvin Oecksler, en charge du d\u00e9veloppement R&D monde packaging chez Beiersdorf.<\/p>\n\n\n\n

\u00ab Cette r\u00e9alisation refl\u00e8te notre conviction du potentiel infini de l’aluminium pour cr\u00e9er un monde sans d\u00e9chets \u00bb, ajoute Victoria\u00a0Marletta, VP Commercial,\u00a0hygi\u00e8ne\/beaut\u00e9 & produits d\u2019entretien chez Ball Corporation. \u00ab C’est la preuve que la durabilit\u00e9 et le succ\u00e8s commercial peuvent aller de pair, et cela soutient notre engagement mondial de r\u00e9duire les \u00e9missions absolues de 55% d’ici 2030 \u00bb.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Beiersdorf\u00a0et Ball Corporation annoncent le co-d\u00e9veloppement et le lancement sur le march\u00e9 europ\u00e9en d\u2019a\u00e9rosols enti\u00e8rement fabriqu\u00e9s \u00e0 partir d\u2019aluminium 100% recycl\u00e9 post-consommation (PCR). Cette transition concerne notamment la gamme de sprays Nivea Men. L’initiative a d\u00e9but\u00e9 par un projet pilote r\u00e9ussi en 2024, qui a conduit au d\u00e9ploiement complet des emballages en aluminium 100% PCR […]<\/p>","protected":false},"author":2,"featured_media":47233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":43,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-47232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"\nBeiersdorf et Ball Corporation lancent des a\u00e9rosols compos\u00e9s \u00e0 100% d'aluminium PCR - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/beiersdorf-et-ball-corporation-lancent-des-aerosols-composes-a-100-daluminium-pcr\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beiersdorf et Ball Corporation lancent des a\u00e9rosols compos\u00e9s \u00e0 100% d'aluminium PCR - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Beiersdorf\u00a0et Ball Corporation annoncent le co-d\u00e9veloppement et le lancement sur le march\u00e9 europ\u00e9en d\u2019a\u00e9rosols enti\u00e8rement fabriqu\u00e9s \u00e0 partir d\u2019aluminium 100% recycl\u00e9 post-consommation (PCR). 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