{"id":47475,"date":"2026-03-31T10:04:21","date_gmt":"2026-03-31T08:04:21","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=47475"},"modified":"2026-04-03T10:06:32","modified_gmt":"2026-04-03T08:06:32","slug":"pooling-palette-ipp-devoile-intelligent-flow","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/pooling-palette-ipp-devoile-intelligent-flow\/","title":{"rendered":"Pooling palette\u00a0: IPP d\u00e9voile \u00ab\u00a0Intelligent Flow\u00a0\u00bb"},"content":{"rendered":"<p><strong>Le sp\u00e9cialiste europ\u00e9en de la location et de la gestion durable de palettes bois, IPP, pr\u00e9sente Intelligent Flow : une nouvelle fa\u00e7on d\u2019accompagner les cha\u00eenes d\u2019approvisionnement face \u00e0 un environnement de complexit\u00e9 croissante, de volumes fluctuants et d\u2019exigences accrues. Objectif : devenir le partenaire de pooling de r\u00e9f\u00e9rence en Europe, avec l\u2019ambition de doubler son chiffre d\u2019affaires pour atteindre 500 millions d\u2019euros d\u2019ici 2030. <\/strong><\/p>\n\n\n\n<p>\u00abLa performance d\u2019une cha\u00eene d\u2019approvisionnement aujourd\u2019hui ne se limite pas \u00e0 la disponibilit\u00e9. Elle repose sur la continuit\u00e9, l\u2019anticipation et le partenariat. Intelligent Flow exprime la mani\u00e8re dont IPP soutient ses clients dans cette r\u00e9alit\u00e9, au quotidien\u00bb, souligne Thibaut Esn\u00e9e, directeur r\u00e9gional d\u2019IPP.<br>Avec un r\u00e9seau de pr\u00e8s de 90 d\u00e9p\u00f4ts en Europe, IPP g\u00e8re la disponibilit\u00e9, le contr\u00f4le et la remise en circulation de ses supports de charges bois. Elle optimise \u00e9galement les flux retour, permettant d\u2019\u00e9viter jusqu\u2019\u00e0 100 000 kilom\u00e8tres de transport par an. L\u2019approche \u00abIntelligent Flow\u00bb soutient \u00e9galement les ambitions d\u2019IPP en mati\u00e8re de durabilit\u00e9 et de croissance. D\u2019ici 2030, IPP vise une r\u00e9duction de 30% des \u00e9missions de CO<sub>2<\/sub> par rotation, tout en aidant ses clients \u00e0 diminuer leur propre empreinte de 20 kilotonnes.<br>Pour accompagner cette philosophie bas\u00e9e sur l\u2019esprit partenarial, IPP d\u00e9ploie depuis le 10 mars une campagne de communication globale simultan\u00e9ment dans huit pays europ\u00e9ens (campagne digitale, LinkedIn Ads\u2026). Celle-ci met en sc\u00e8ne la distinction entre un \u00abfournisseur\u00bb et \u00abpartenaire\u00bb, rappelant \u00abqu\u2019un fournisseur r\u00e9agit quand un partenaire anticipe\u00bb. En parall\u00e8le, l\u2019entreprise met en ligne son nouveau site web\u00a0: ipp-pooling.com. Enti\u00e8rement repens\u00e9, il devient un hub digital destin\u00e9 aux d\u00e9cideurs de la supply chain, offrant une vision structur\u00e9e des services, des solutions et de l\u2019expertise de l\u2019entreprise (contenus experts, \u00e9tudes de cas, ressources t\u00e9l\u00e9chargeables).<\/p>","protected":false},"excerpt":{"rendered":"<p>Le sp\u00e9cialiste europ\u00e9en de la location et de la gestion durable de palettes bois, IPP, pr\u00e9sente Intelligent Flow : une nouvelle fa\u00e7on d\u2019accompagner les cha\u00eenes d\u2019approvisionnement face \u00e0 un environnement de complexit\u00e9 croissante, de volumes fluctuants et d\u2019exigences accrues. Objectif : devenir le partenaire de pooling de r\u00e9f\u00e9rence en Europe, avec l\u2019ambition de doubler son [&hellip;]<\/p>","protected":false},"author":2,"featured_media":47476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":16,"footnotes":""},"categories":[28,26,11,8,65],"tags":[],"class_list":["post-47475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-emballages","category-industrie","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pooling palette\u00a0: IPP d\u00e9voile &quot;Intelligent Flow&quot; - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/pooling-palette-ipp-devoile-intelligent-flow\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pooling palette\u00a0: IPP d\u00e9voile &quot;Intelligent Flow&quot; - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Le sp\u00e9cialiste europ\u00e9en de la location et de la gestion durable de palettes bois, IPP, pr\u00e9sente Intelligent Flow : une nouvelle fa\u00e7on d\u2019accompagner les cha\u00eenes d\u2019approvisionnement face \u00e0 un environnement de complexit\u00e9 croissante, de volumes fluctuants et d\u2019exigences accrues. 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