{"id":47491,"date":"2026-03-31T10:19:46","date_gmt":"2026-03-31T08:19:46","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=47491"},"modified":"2026-04-03T10:21:36","modified_gmt":"2026-04-03T08:21:36","slug":"botta-ecopackaging-imprime-les-qr-codes-pour-passeport-numerique-des-produits","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/botta-ecopackaging-imprime-les-qr-codes-pour-passeport-numerique-des-produits\/","title":{"rendered":"Botta EcoPackaging imprime les QR codes pour passeport num\u00e9rique des produits"},"content":{"rendered":"<p><strong>Dans le cadre de l\u2019introduction du Passeport num\u00e9rique des produits pr\u00e9vu dans le r\u00e8glement ESPR et la transition GS1 Sunrise 2027 vers des identificateurs bidimensionnels, l\u2019entreprise italienne Botta EcoPackaging a mis au point iQRcode\u2122, un syst\u00e8me de code QR dynamique dans lequel chaque code imprim\u00e9 est associ\u00e9 \u00e0 une fiche num\u00e9rique g\u00e9r\u00e9e de mani\u00e8re centralis\u00e9e pour chaque emballage sp\u00e9cifique. <\/strong><\/p>\n\n\n\n<p>Le code ne renvoie pas \u00e0 une simple page web, mais \u00e0 des informations organis\u00e9es et actualisables (instructions de traitement, y compris les symboles nationaux, composition des mat\u00e9riaux et indications pour l\u2019utilisateur). \u00abLe packaging est en train de devenir un support \u00e0 part enti\u00e8re de conformit\u00e9. Le QR code imprim\u00e9 sur un emballage reliera de plus en plus la logistique, la documentation r\u00e9glementaire et les informations environnementales. Pour beaucoup de PME, la difficult\u00e9 n\u2019est pas d\u2019imprimer un code, mais de g\u00e9rer les donn\u00e9es qui se cachent derri\u00e8re\u00bb, explique Lara Botta, vice-pr\u00e9sidente de Botta EcoPackaging. Avec la clarification progressive des temps de mise en \u0153uvre de la normative europ\u00e9enne, la gestion des donn\u00e9es associ\u00e9es aux emballages devient d\u00e9sormais une variable op\u00e9rationnelle, non plus seulement technique.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de l\u2019introduction du Passeport num\u00e9rique des produits pr\u00e9vu dans le r\u00e8glement ESPR et la transition GS1 Sunrise 2027 vers des identificateurs bidimensionnels, l\u2019entreprise italienne Botta EcoPackaging a mis au point iQRcode\u2122, un syst\u00e8me de code QR dynamique dans lequel chaque code imprim\u00e9 est associ\u00e9 \u00e0 une fiche num\u00e9rique g\u00e9r\u00e9e de mani\u00e8re centralis\u00e9e [&hellip;]<\/p>","protected":false},"author":2,"featured_media":47492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":39,"footnotes":""},"categories":[28,26,9,65],"tags":[],"class_list":["post-47491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-materiel","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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