{"id":47507,"date":"2026-03-31T13:54:32","date_gmt":"2026-03-31T11:54:32","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=47507"},"modified":"2026-04-03T14:14:26","modified_gmt":"2026-04-03T12:14:26","slug":"le-vrac-et-le-reemploi-progressent-doucement-mais-surement","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/le-vrac-et-le-reemploi-progressent-doucement-mais-surement\/","title":{"rendered":"Le vrac et le r\u00e9emploi progressent doucement mais s\u00fbrement"},"content":{"rendered":"

Apr\u00e8s plusieurs ann\u00e9es de recul li\u00e9es \u00e0 l\u2019inflation, le vrac montre des signes de retour dans les habitudes de consommation des Fran\u00e7ais. Selon l\u2019\u00e9tude men\u00e9e par NielsenIQ pour R\u00e9seau Vrac & R\u00e9emploi*, r\u00e9v\u00e9l\u00e9e \u00e0 lors du 5e Mois du Vrac et du R\u00e9emploi, 32% des foyers fran\u00e7ais d\u00e9clarent avoir achet\u00e9 en vrac ou en consigne alimentaire au cours des 12 derniers mois.<\/strong><\/p>\n\n\n\n

Cette stabilisation marque une \u00e9volution importante : depuis 2024, la consommation en vrac repart progressivement, apr\u00e8s une phase de baisse li\u00e9e au contexte \u00e9conomique. Dans le m\u00eame temps, les dispositifs de consigne alimentaire poursuivent leur progression, illustrant une dynamique globale de d\u00e9veloppement du r\u00e9emploi. Au-del\u00e0 de ces chiffres, l\u2019\u00e9tude r\u00e9v\u00e8le surtout une transformation plus profonde : le r\u00e9emploi s\u2019installe progressivement dans les gestes quotidiens des Fran\u00e7ais. Le sujet de l\u2019emballage, vrac et la consigne en particulier, reste un pilier du d\u00e9veloppement du r\u00e9emploi. Apr\u00e8s une p\u00e9riode difficile li\u00e9e \u00e0 l\u2019inflation, il montre aujourd\u2019hui des signes de stabilisation et de reprise. Les r\u00e9sultats de l\u2019\u00e9tude montrent notamment une \u00e9volution encourageante du c\u00f4t\u00e9 des emballages alimentaires.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Apr\u00e8s plusieurs ann\u00e9es de recul, le vrac stabilise sa base d\u2019acheteurs. En 2025, pr\u00e8s d\u2019un foyer fran\u00e7ais sur trois d\u00e9clare avoir achet\u00e9 en vrac ou en consigne alimentaire, confirmant que ces modalit\u00e9s de consommation restent solidement install\u00e9es. Certaines cat\u00e9gories contribuent particuli\u00e8rement \u00e0 cette dynamique. Les \u00e9pices et les biscuits figurent parmi les produits qui ont enregistr\u00e9 les plus fortes progressions du nombre de foyers acheteurs en vrac en 2025. Des cat\u00e9gories \u00e0 suivre donc, notamment depuis la parution du d\u00e9cret fin 2025, qui fixe l\u2019assiette de calcul des produits permettant d\u2019atteindre l\u2019objectif de 20% de produits vendus en vrac d\u2019ici 2030 dans les magasins de plus de 200 m2.<\/p>\n\n\n\n

Parall\u00e8lement, la consigne alimentaire se d\u00e9veloppe \u00e9galement, notamment dans les territoires o\u00f9 les solutions logistiques facilitent le retour des contenants. L\u2019\u00e9tude montre que ces deux mod\u00e8les ne s\u2019opposent pas mais apparaissent compl\u00e9mentaires, participant ensemble \u00e0 la diffusion des pratiques de r\u00e9emploi dans l\u2019alimentation.<\/p>\n\n\n\n

Le d\u00e9veloppement du vrac reste toutefois fortement li\u00e9 au contexte \u00e9conomique. Aujourd\u2019hui, 79% des Fran\u00e7ais se d\u00e9clarent fragilis\u00e9s ou prudents face \u00e0 leur situation \u00e9conomique, dans un contexte marqu\u00e9 par une inflation cumul\u00e9e de +20% entre janvier 2022 et janvier 2024. Dans ce contexte, le prix reste le premier frein \u00e0 l\u2019achat en vrac, devant les questions d\u2019organisation ou de praticit\u00e9. L\u2019hygi\u00e8ne elle, n\u2019appara\u00eet plus qu\u2019en 7e position, signe d\u2019une certaine maturit\u00e9 des acheteurs pour ce mode de distribution. Les consommateurs attendent \u00e9galement les m\u00eames avantages commerciaux que pour les produits pr\u00e9-emball\u00e9s, comme des promotions ou une offre accessible.<\/p>\n\n\n\n

\u00abLes consommateurs veulent les m\u00eames leviers pour le vrac que pour le pr\u00e9emball\u00e9, consign\u00e9 ou non : des prix comp\u00e9titifs, des actions promotionnelles, de la praticit\u00e9 et retrouver leurs marques habituelles. Vrac et consigne pour r\u00e9emploi doivent donc \u00eatre pens\u00e9s \u00abmainstream\u00bb et non niche pour se d\u00e9velopper\u00bb, explique C\u00e9lia Rennesson, directrice g\u00e9n\u00e9rale de R\u00e9seau Vrac & R\u00e9emploi.
Par ailleurs, l\u2019\u00e9tude montre que les pratiques de r\u00e9emploi d\u00e9passent largement le seul sujet des emballages alimentaires. Les Fran\u00e7ais adoptent d\u00e9j\u00e0 de nombreux gestes de r\u00e9utilisation dans leur quotidien. Par exemple, 91% des Fran\u00e7ais d\u00e9clarent r\u00e9utiliser des emballages provenant d\u2019achats pr\u00e9c\u00e9dents lorsqu\u2019ils envoient un colis, et trois quarts des foyers sont concern\u00e9s par cette pratique. Les comportements li\u00e9s \u00e0 la seconde main et au reconditionn\u00e9 continuent \u00e9galement de progresser. Les motivations sont multiples : \u00e9conomiser de l\u2019argent, payer moins cher ou donner une seconde vie \u00e0 un produit.<\/p>\n\n\n\n

L\u2019\u00e9tude r\u00e9v\u00e8le aussi un important potentiel encore inexploit\u00e9. Une part significative de produits encore fonctionnels finit aujourd\u2019hui directement au recyclage ou \u00e0 la poubelle, alors qu\u2019ils pourraient \u00eatre r\u00e9par\u00e9s ou r\u00e9employ\u00e9s.<\/p>\n\n\n\n

*\u00c9tude NielsenIQ Homescan – enqu\u00eate On line aupr\u00e8s de 5 000 pan\u00e9listes en d\u00e9cembre 2025.\u00a0<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Apr\u00e8s plusieurs ann\u00e9es de recul li\u00e9es \u00e0 l\u2019inflation, le vrac montre des signes de retour dans les habitudes de consommation des Fran\u00e7ais. Selon l\u2019\u00e9tude men\u00e9e par NielsenIQ pour R\u00e9seau Vrac & R\u00e9emploi*, r\u00e9v\u00e9l\u00e9e \u00e0 lors du 5e Mois du Vrac et du R\u00e9emploi, 32% des foyers fran\u00e7ais d\u00e9clarent avoir achet\u00e9 en vrac ou en consigne […]<\/p>","protected":false},"author":2,"featured_media":47510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":3,"footnotes":""},"categories":[5,28,26,81,65],"tags":[],"class_list":["post-47507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier","category-laterale","category-packaging","category-vu-dans-le-mag"],"acf":[],"yoast_head":"\nLe vrac et le r\u00e9emploi progressent doucement mais s\u00fbrement - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/le-vrac-et-le-reemploi-progressent-doucement-mais-surement\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le vrac et le r\u00e9emploi progressent doucement mais s\u00fbrement - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s plusieurs ann\u00e9es de recul li\u00e9es \u00e0 l\u2019inflation, le vrac montre des signes de retour dans les habitudes de consommation des Fran\u00e7ais. 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