{"id":48430,"date":"2026-07-06T10:20:55","date_gmt":"2026-07-06T08:20:55","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=48430"},"modified":"2026-07-06T10:50:06","modified_gmt":"2026-07-06T08:50:06","slug":"objectif-ppwr-comment-accompagner-concretement-lindustrie-agroalimentaire","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/objectif-ppwr-comment-accompagner-concretement-lindustrie-agroalimentaire\/","title":{"rendered":"Objectif PPWR : comment accompagner concr\u00e8tement l\u2019industrie agroalimentaire"},"content":{"rendered":"

Le compte \u00e0 rebours est lanc\u00e9. \u00c0 l\u2019horizon 2030, le r\u00e8glement europ\u00e9en relatif aux emballages et aux d\u00e9chets d\u2019emballages (PPWR) va profond\u00e9ment remodeler l\u2019industrie agroalimentaire. Au-del\u00e0 de la simple conformit\u00e9, il s\u2019agit d\u2019un v\u00e9ritable changement de paradigme : les emballages devront \u00eatre con\u00e7us d\u00e8s l\u2019origine pour r\u00e9pondre \u00e0 des exigences strictes de circularit\u00e9, tout en pr\u00e9servant la s\u00e9curit\u00e9 alimentaire, la performance industrielle et la productivit\u00e9.<\/strong><\/p>\n\n\n\n

Dans ce contexte, la marque CRYOVAC\u00ae<\/sup> de Sealed Air accompagne ses clients \u00e0 chaque \u00e9tape de leur transformation. Depuis sa cr\u00e9ation en 1941, CRYOVAC\u00ae n\u2019a cess\u00e9 d\u2019innover pour s\u2019adapter aux \u00e9volutions de la cha\u00eene d\u2019approvisionnement alimentaire. Fortes de cette expertise et de ce savoir-faire, nos \u00e9quipes mettent quotidiennement leurs comp\u00e9tences au service de nos clients, pour les aider \u00e0 relever leurs d\u00e9fis techniques et les guider dans la complexit\u00e9 des r\u00e9glementations en mati\u00e8re de durabilit\u00e9.
.
Plut\u00f4t que de consid\u00e9rer le PPWR comme une contrainte future notre approche repose sur une conviction forte : la transition ne peut pas se limiter \u00e0 remplacer un mat\u00e9riau par un autre. Elle n\u00e9cessite une transformation ma\u00eetris\u00e9e, progressive et compatible avec les r\u00e9alit\u00e9s industrielles.<\/p>\n\n\n\n

Des solutions concr\u00e8tes pour une transition sans rupture<\/strong>
Cette strat\u00e9gie de transition se mat\u00e9rialise d\u00e9j\u00e0 sur le terrain avec l\u2019\u00e9mergence de nouvelles structures de mat\u00e9riaux con\u00e7us afin de permettre \u00e0 nos clients de se pr\u00e9parer la r\u00e9glementation PPWR sans rupture op\u00e9rationnelle ni investissements massifs.
C\u2019est le cas de la nouvelle gamme de films lamin\u00e9s recycle-ready* CRYOVAC\u00ae<\/sup>. Ces nouveaux films barri\u00e8res, int\u00e9grant de l\u2019EVOH, affichent une flexibilit\u00e9 remarquable. Ils r\u00e9pondent aux exigences de segments tr\u00e8s diff\u00e9rents, de la protection de la viande hach\u00e9e en flowpack industriel jusqu\u2019aux opercules complexes pour barquettes de plats cuisin\u00e9s. Certifi\u00e9s recycle-ready* par l\u2019institut ind\u00e9pendant Cyclos-HTP, ces complexes conformes aux cahiers des charges des directives CEFLEX et OPRL, offrent une visibilit\u00e9 strat\u00e9gique majeure aux industriels.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La performance mono-mat\u00e9riau sans compromis<\/strong>
La qu\u00eate de circularit\u00e9 touche \u00e9galement les applications les plus techniques de l\u2019emballage, comme le conditionnement vertical de produits fluides et pompables (VFFS). Sur ce march\u00e9 de haute pr\u00e9cision, le d\u00e9veloppement de solutions stables est crucial.
Avec CRYOVAC\u00ae VPP MonoPro, \u00e9galement certifi\u00e9 recycle-ready* par Cyclos-HTP, la r\u00e9ponse apport\u00e9e se veut \u00e0 la fois hautement technologique et imm\u00e9diatement op\u00e9rationnelle. Cette solution mono-mat\u00e9riau hautement barri\u00e8re assure une parfaite protection des aliments tout en garantissant une compatibilit\u00e9 m\u00e9canique totale avec les ensacheuses verticales d\u00e9j\u00e0 install\u00e9es.<\/p>\n\n\n\n

Un seul film, des possibilit\u00e9s multiples<\/strong>
En parall\u00e8le, la simplification des consommables s\u2019impose comme un levier cl\u00e9 pour les industriels en qu\u00eate d\u2019agilit\u00e9. L\u2019\u00e9volution r\u00e9cente des technologies skin illustre parfaitement cette tendance vers l\u2019universalit\u00e9 des composants.
Une nouvelle g\u00e9n\u00e9ration de films skin CRYOVAC\u00ae<\/sup>, propos\u00e9e en \u00e9paisseurs de 80 et 100 microns, int\u00e8gre d\u00e9sormais une couche soudante universelle permettant de travailler indiff\u00e9remment sur des supports rigides vari\u00e9s, qu\u2019ils soient en mono-PET ou en mono-PP. Pour les directeurs d\u2019usines, c\u2019est l\u2019assurance d\u2019une r\u00e9duction drastique des r\u00e9f\u00e9rences en stock et d\u2019une flexibilit\u00e9 totale pour s\u2019adapter aux demandes changeantes de la grande distribution.<\/p>\n\n\n\n

S\u00e9curiser le changement sur le terrain<\/strong>
Une transition packaging r\u00e9ussie d\u00e9passe la seule question du mat\u00e9riau. Modifier un film impacte directement le comportement sur ligne, les r\u00e9glages et les protocoles qualit\u00e9. C\u2019est pourquoi CRYOVAC\u00ae<\/sup> associe \u00e0 ses innovations produits une expertise technique et un support op\u00e9rationnel rigoureux, s\u00e9curisant le passage critique des phases de tests \u00e0 la production \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 notre triple expertise (mat\u00e9riaux, \u00e9quipements et contraintes op\u00e9rationnelles), nous construisons, avec nos clients, une usine agroalimentaire durable, agile et comp\u00e9titive.<\/p>\n\n\n\n

La PPWR n\u2019est plus seulement un d\u00e9fi r\u00e9glementaire : avec CRYOVAC\u00ae<\/sup>, elle devient un levier strat\u00e9gique de transformation.<\/p>\n\n\n\n

*Adapt\u00e9 au recyclage. Le degr\u00e9 de recyclabilit\u00e9 d\u00e9pend de la configuration sp\u00e9cifique du produit ou des composants destin\u00e9s au recyclage, ainsi que de la port\u00e9e et de la disponibilit\u00e9 des installations de recyclage locales appropri\u00e9es.<\/em><\/p>\n\n\n\n

\"\"
www.sealedair.com\/fr\/<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Le compte \u00e0 rebours est lanc\u00e9. \u00c0 l\u2019horizon 2030, le r\u00e8glement europ\u00e9en relatif aux emballages et aux d\u00e9chets d\u2019emballages (PPWR) va profond\u00e9ment remodeler l\u2019industrie agroalimentaire. Au-del\u00e0 de la simple conformit\u00e9, il s\u2019agit d\u2019un v\u00e9ritable changement de paradigme : les emballages devront \u00eatre con\u00e7us d\u00e8s l\u2019origine pour r\u00e9pondre \u00e0 des exigences strictes de circularit\u00e9, tout en […]<\/p>","protected":false},"author":2,"featured_media":48431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[5,28,11,8,66],"tags":[],"class_list":["post-48430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier","category-emballages","category-industrie","category-publi-communique"],"acf":[],"yoast_head":"\nObjectif PPWR : comment accompagner concr\u00e8tement l\u2019industrie agroalimentaire - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/objectif-ppwr-comment-accompagner-concretement-lindustrie-agroalimentaire\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Objectif PPWR : comment accompagner concr\u00e8tement l\u2019industrie agroalimentaire - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Le compte \u00e0 rebours est lanc\u00e9. \u00c0 l\u2019horizon 2030, le r\u00e8glement europ\u00e9en relatif aux emballages et aux d\u00e9chets d\u2019emballages (PPWR) va profond\u00e9ment remodeler l\u2019industrie agroalimentaire. 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