{"id":49091,"date":"2026-10-03T21:52:50","date_gmt":"2026-10-03T19:52:50","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=49091"},"modified":"2026-10-03T21:53:17","modified_gmt":"2026-10-03T19:53:17","slug":"ppwr-recyclabilite-et-image-de-marque-bbc-cellpack-anticipe-les-nouvelles-exigences-de-lemballage-flexible","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/ppwr-recyclabilite-et-image-de-marque-bbc-cellpack-anticipe-les-nouvelles-exigences-de-lemballage-flexible\/","title":{"rendered":"PPWR, recyclabilit\u00e9 et image de marque : BBC CELLPACK anticipe les nouvelles exigences de l\u2019emballage flexible"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Applicable depuis le 12 ao\u00fbt 2026, le r\u00e8glement europ\u00e9en PPWR (UE 2025\/40) acc\u00e9l\u00e8re la transformation de l\u2019emballage flexible. Entre imp\u00e9ratifs d\u2019\u00e9volution et exigences de productivit\u00e9, les industriels doivent plus que jamais concilier fonctionnalit\u00e9 de l\u2019emballage et attractivit\u00e9 produit.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imprimeur et fabricant d\u2019emballages flexibles en France et en Allemagne, BBC CELLPACK Packaging accompagne cette transition avec des solutions \u00e9prouv\u00e9es : structures monomati\u00e8res, int\u00e9gration de mati\u00e8res recycl\u00e9es post-consommation (PCR), r\u00e9duction du poids des emballages et formulations sans PFAS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Trois leviers concrets et op\u00e9rationnels d\u00e8s aujourd\u2019hui<\/strong><br>Le passage de structures multimat\u00e9riaux \u00e0 des solutions plus durables soul\u00e8ve des questions tr\u00e8s l\u00e9gitimes de la part des industriels : quel sera l\u2019impact sur la productivit\u00e9 et la conservation du produit final ? Le nouvel emballage sera-t-il attractif en rayon ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019expertise terrain de BBC CELLPACK Packaging permet d\u2019apporter des r\u00e9ponses concr\u00e8tes, visant \u00e0 maintenir un bon niveau de productivit\u00e9 et un rendu visuel qualitatif \u00e0 travers trois leviers majeurs\u00a0:<br>\u2022 D\u00e9veloppement de structures monomati\u00e8res\u00a0: avec ou sans barri\u00e8re selon les besoins des clients, elles sont con\u00e7ues pour favoriser la recyclabilit\u00e9 et faciliter leur int\u00e9gration dans les fili\u00e8res de recyclage adapt\u00e9es. Ces solutions visent \u00e0 pr\u00e9server les performances de production sur ligne.<br>\u2022 Int\u00e9gration de mati\u00e8re recycl\u00e9e (PCR) : elle permet de r\u00e9duire la d\u00e9pendance au plastique vierge.<br>\u2022 \u00c9co-conception &amp; suppression des PFAS : la r\u00e9duction du poids des emballages contribue \u00e9galement \u00e0 limiter la quantit\u00e9 de mati\u00e8re utilis\u00e9e et \u00e0 optimiser les flux logistiques. Quant aux formulations sans PFAS, elles permettent d\u2019anticiper les \u00e9volutions r\u00e9glementaires relatives \u00e0 la restriction de ces substances, qui sont d\u00e9j\u00e0 appliqu\u00e9es pour les emballages destin\u00e9s au contact alimentaire.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/10\/BBC2.jpg\" alt=\"\" class=\"wp-image-49093\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/10\/BBC2.jpg 800w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/10\/BBC2-300x150.jpg 300w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/10\/BBC2-768x384.jpg 768w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/10\/BBC2-18x9.jpg 18w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Une performance industrielle sur mesure<\/strong><br>Parce que l\u2019innovation dans l\u2019emballage doit s\u2019adapter \u00e0 chaque environnement industriel, BBC CELLPACK Packaging con\u00e7oit des solutions optimis\u00e9es, pr\u00e9form\u00e9es ou en bobines, compatibles avec les lignes FFS (Form-Fill-Seal) et les \u00e9quipements de remplissage existants :<br><strong><em>\u2022 Gamme CELLPouch :<\/em><\/strong> poches Doypack<sup>\u00ae<\/sup>, sachets, recharges Eco-Refill et poches \u00e0 bouchon (Corner Spout et Center Spout) avec un remplissage par le haut ou par le bouchon, offrant un large choix de formats, de structures et de syst\u00e8mes de fermeture.<br><strong><em>\u2022 Gamme CELLRoll : <\/em><\/strong>bobines papier et film haute performance adapt\u00e9es aux applications de torsion, pliage, operculage et flowpack.<br><strong><em>\u2022 Gamme CELLPads : <\/em><\/strong>coussinets \u00e9co-con\u00e7us \u00e0 base de papier ou monomat\u00e9riau pour la protection des produits fragiles.<br>Cette diversit\u00e9 d\u2019offres permet d\u2019accompagner efficacement le d\u00e9veloppement de produits sur des march\u00e9s aussi vari\u00e9s que la cosm\u00e9tique, l\u2019hygi\u00e8ne, les produits d\u2019entretien ou l\u2019agroalimentaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00e9duction en rayon : quand l\u2019\u00e9co-conception sublime l\u2019image de marque<\/strong><br>Alors que l\u2019emballage reste le tout premier contact physique avec le consommateur, la transition vers des mat\u00e9riaux durables ne doit pas sacrifier l\u2019attractivit\u00e9 visuelle ou tactile.<br>V\u00e9ritable expert de l\u2019impression, BBC CELLPACK Packaging ma\u00eetrise l\u2019ensemble des finitions \u00e0 haute valeur ajout\u00e9e : effets mats ou brillants, touchers soft touch raffin\u00e9s et pr\u00e9cision d\u2019impression optimale. Des solutions qui permettent de pr\u00e9server l\u2019impact visuel et tactile du packaging tout en accompagnant les d\u00e9marches d\u2019\u00e9co-conception.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un accompagnement personnalis\u00e9 pour chaque projet<\/strong><br>Parce que chaque projet pr\u00e9sente ses propres contraintes techniques, industrielles et marketing, BBC CELLPACK Packaging privil\u00e9gie une approche sur mesure. Ses \u00e9quipes d\u00e9di\u00e9es accompagnent les clients d\u00e8s les premi\u00e8res r\u00e9flexions, avec des conseils d\u2019experts et un suivi qui s\u2019\u00e9tend jusqu\u2019aux essais industriels sur machine et au lancement commercial.<br>Pour BBC CELLPACK Packaging, l\u2019objectif est d\u2019accompagner chaque industriel dans le choix d\u2019une solution adapt\u00e9e \u00e0 son produit, \u00e0 ses \u00e9quipements et \u00e0 ses objectifs de durabilit\u00e9 et de valorisation de marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Vous souhaitez adopter un nouvel emballage, et b\u00e9n\u00e9ficier de l\u2019expertise de BBC Cellpack Packaging ? <br>Contactez l\u2019entreprise d\u00e8s maintenant pour parler de vos projets.<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"80\" src=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/10\/BBC3.jpg\" alt=\"\" class=\"wp-image-49094\" style=\"width:800px;height:auto\" srcset=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/10\/BBC3.jpg 800w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/10\/BBC3-300x30.jpg 300w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/10\/BBC3-768x77.jpg 768w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/10\/BBC3-18x2.jpg 18w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/cellpack-packaging.com\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/cellpack-packaging.com\/fr<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Applicable depuis le 12 ao\u00fbt 2026, le r\u00e8glement europ\u00e9en PPWR (UE 2025\/40) acc\u00e9l\u00e8re la transformation de l\u2019emballage flexible. Entre imp\u00e9ratifs d\u2019\u00e9volution et exigences de productivit\u00e9, les industriels doivent plus que jamais concilier fonctionnalit\u00e9 de l\u2019emballage et attractivit\u00e9 produit. Imprimeur et fabricant d\u2019emballages flexibles en France et en Allemagne, BBC CELLPACK Packaging accompagne cette transition avec [&hellip;]<\/p>","protected":false},"author":2,"featured_media":49092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[5,28,11,8,4,66],"tags":[],"class_list":["post-49091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier","category-emballages","category-industrie","category-lineaires","category-publi-communique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PPWR, recyclabilit\u00e9 et image de marque : BBC CELLPACK anticipe les nouvelles exigences de l\u2019emballage flexible - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/ppwr-recyclabilite-et-image-de-marque-bbc-cellpack-anticipe-les-nouvelles-exigences-de-lemballage-flexible\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPWR, recyclabilit\u00e9 et image de marque : BBC CELLPACK anticipe les nouvelles exigences de l\u2019emballage flexible - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Applicable depuis le 12 ao\u00fbt 2026, le r\u00e8glement europ\u00e9en PPWR (UE 2025\/40) acc\u00e9l\u00e8re la transformation de l\u2019emballage flexible. Entre imp\u00e9ratifs d\u2019\u00e9volution et exigences de productivit\u00e9, les industriels doivent plus que jamais concilier fonctionnalit\u00e9 de l\u2019emballage et attractivit\u00e9 produit. 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