{"id":49108,"date":"2026-09-30T09:04:33","date_gmt":"2026-09-30T07:04:33","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=49108"},"modified":"2026-10-05T09:09:19","modified_gmt":"2026-10-05T07:09:19","slug":"mondelez-international-remplace-les-barquettes-en-plastique-rigide-de-ses-cookies","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/mondelez-international-remplace-les-barquettes-en-plastique-rigide-de-ses-cookies\/","title":{"rendered":"Mondel\u0113z International remplace les barquettes en plastique rigide de ses cookies"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Mondel\u0113z International a annonc\u00e9 la finalisation de la transition de ses barquettes en plastique rigide PET vers des barquettes en papier certifi\u00e9 FSC sur ses marques phares de cookies en Europe, au sein de son portefeuille biscuits.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette transition couvre plus de 115 r\u00e9f\u00e9rences de cookies r\u00e9parties sur huit marques \u2013 dont LU, Milka, Granola, Cadbury, Marabou, Chips Ahoy!, Lacta et Freia \u2013 et touche les consommateurs dans plus de 25 march\u00e9s en Europe, notamment : la France, l\u2019Allemagne, le Royaume-Uni, la Pologne, l\u2019Espagne et les pays nordiques. Soit au total environ 28 000 tonnes de biscuits fabriqu\u00e9s chaque ann\u00e9e.<br>Cette transition s\u2019appuie sur des travaux d\u00e9j\u00e0 en cours. L\u2019usine de biscuits de Mondel\u0113z International \u00e0 La Haye-Fouassi\u00e8re, en France, a d\u00e9j\u00e0 finalis\u00e9 la transition des barquettes en papier pour deux produits, \u00e0 savoir Granola Kango et LU Guet-Apens, commercialis\u00e9s dans l\u2019Hexagone. Sur la base du tonnage \u00e9quivalent de produits mis sur le march\u00e9, cette \u00e9tape repr\u00e9sente une r\u00e9duction d\u2019environ 50 tonnes de plastique vierge par an*. D\u2019autres sites de production europ\u00e9ens et d\u2019autres marques suivront.<br>Cette initiative devrait permettre de r\u00e9duire d\u2019environ 2 200 tonnes par an son utilisation de plastique vierge, soit une r\u00e9duction d\u2019environ 80%**. Celle-ci s\u2019inscrit dans le cadre d\u2019un programme plus large de Mondel\u0113z International visant \u00e0 remplacer syst\u00e9matiquement les barquettes en plastique de ses marques de biscuits en Europe.<br>\u00abC\u2019est une transformation que nous sommes fiers d\u2019avoir con\u00e7ue de A \u00e0 Z. Remplacer le plastique rigide par du papier sur 115 produits, 8 marques et 25 march\u00e9s en Europe en quelques mois a n\u00e9cessit\u00e9 de repenser chaque couche de notre emballage \u2013 de la conception de la barquette \u00e0 la logistique\u00bb, se f\u00e9licite Olivier Kintzig, Directeur Emballage Biscuits, Europe \u2013 Mondel\u0113z International.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>* Sur la base des volumes de production annuels de l\u2019exercice 2026. R\u00e9duction calcul\u00e9e \u00e0 p\u00e9rim\u00e8tre comparable : comparaison de l\u2019utilisation de plastique pour le m\u00eame tonnage de produit entre les anciennes et les nouvelles structures d\u2019emballage.<br>** Sur la base des volumes de production annuels projet\u00e9s pour l\u2019exercice 2026. Par rapport au plastique utilis\u00e9 dans l\u2019emballage pr\u00e9c\u00e9dent (film ext\u00e9rieur + barquette en plastique PET combin\u00e9s).<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Mondel\u0113z International a annonc\u00e9 la finalisation de la transition de ses barquettes en plastique rigide PET vers des barquettes en papier certifi\u00e9 FSC sur ses marques phares de cookies en Europe, au sein de son portefeuille biscuits.\u00a0 Cette transition couvre plus de 115 r\u00e9f\u00e9rences de cookies r\u00e9parties sur huit marques \u2013 dont LU, Milka, Granola, [&hellip;]<\/p>","protected":false},"author":2,"featured_media":49109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,26,4,65],"tags":[],"class_list":["post-49108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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