{"id":49491,"date":"2026-10-30T11:22:45","date_gmt":"2026-10-30T10:22:45","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=49491"},"modified":"2026-11-05T11:27:11","modified_gmt":"2026-11-05T10:27:11","slug":"superga-beauty-investit-15-me-sur-lancien-bca-de-reims","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/superga-beauty-investit-15-me-sur-lancien-bca-de-reims\/","title":{"rendered":"Superga Beauty investit 15 M\u20ac sur l\u2019ancien BCA de Reims"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Superga Beauty a inaugur\u00e9 fin septembre \u00e0 Reims le site r\u00e9nov\u00e9 de BCA \u2013 Beauty Champagne Ardenne \u2013 en engageant un programme de 15 M\u20ac d\u2019investissements. Une premi\u00e8re tranche de 3 millions d\u2019euros a \u00e9t\u00e9 investie en 2026 pour la r\u00e9novation des espaces et l\u2019acquisition de mat\u00e9riel de fabrication. Objectif\u00a0: faire de BCA un fleuron industriel de Superga Beauty, et un site de r\u00e9f\u00e9rence de la sous-traitance cosm\u00e9tique pour les march\u00e9s du soin, de l\u2019hygi\u00e8ne et du capillaire.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fin 2023, dans le cadre du redressement judiciaire d\u2019Eug\u00e8ne Perma, Superga Beauty reprend l\u2019ancien site Parchimy de Reims. Au-del\u00e0 de la pr\u00e9servation du site, de ses \u00e9quipes et de ses savoir-faire, cette acquisition r\u00e9pond d\u00e8s l\u2019origine \u00e0 un enjeu strat\u00e9gique pour le groupe\u00a0: augmenter significativement ses capacit\u00e9s de fabrication, en particulier dans le soin, tout en int\u00e9grant une expertise historique dans l\u2019hygi\u00e8ne et le capillaire. Avec 16 000 m\u00b2 couverts, 12 cuves de fabrication, 10 lignes de conditionnement, un laboratoire interne et une plateforme ATEX, BCA dispose d\u2019un outil industriel \u00e0 fort potentiel. <em>\u00abHier, il fallait pr\u00e9server un site industriel et des savoir-faire, aujourd\u2019hui nous en faisons un site innovant, ancr\u00e9 dans un territoire, qui va cr\u00e9er de nouveaux emplois\u00bb,<\/em> a comment\u00e9 Leslie Br\u00e9au-Meniger, pr\u00e9sidente de Superga Beauty.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"381\" src=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/11\/SUPERGA-BEAUTY2.jpg\" alt=\"\" class=\"wp-image-49493\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/11\/SUPERGA-BEAUTY2.jpg 800w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/11\/SUPERGA-BEAUTY2-300x143.jpg 300w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/11\/SUPERGA-BEAUTY2-768x366.jpg 768w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/11\/SUPERGA-BEAUTY2-18x9.jpg 18w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Leslie Br\u00e9au-Meniger, pr\u00e9sidente de Superga Beauty.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00c0 la reprise de BCA, la priorit\u00e9 \u00e9tait d\u2019abord de s\u00e9curiser l\u2019existant. Pendant pr\u00e8s de deux ans, les \u00e9quipes ont travaill\u00e9 \u00e0 assurer la continuit\u00e9 des productions des marques reprises par les diff\u00e9rents acteurs, \u00e0 remettre le site en fonctionnement, \u00e0 restaurer des relations fournisseurs efficaces, \u00e0 r\u00e9organiser les \u00e9quipes et \u00e0 fiabiliser les op\u00e9rations. En parall\u00e8le, Superga Beauty a \u00e9labor\u00e9 un nouveau sch\u00e9ma industriel pour BCA avec une ambition claire&nbsp;: faire de Reims un centre d\u2019excellence du groupe pour le soin, l\u2019hygi\u00e8ne et le capillaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2026, Superga Beauty a engag\u00e9 3 millions d\u2019euros dans la r\u00e9novation des espaces de production et l\u2019acquisition de mat\u00e9riel de fabrication. Ces investissements s\u2019inscrivent dans un projet global repr\u00e9sentant une enveloppe de l\u2019ordre de 15 millions d\u2019euros. Cette premi\u00e8re \u00e9tape ne consiste pas simplement \u00e0 moderniser des \u00e9quipements. Elle transforme les fondamentaux industriels du site autour de trois enjeux majeurs\u00a0: l\u2019optimisation des flux, la ma\u00eetrise de l\u2019air et la cr\u00e9ation d\u2019environnements de production plus structur\u00e9s. Une \u00e9tape qui doit permettre \u00e0 BCA de gagner en capacit\u00e9, en performance et en agilit\u00e9, tout en consolidant son positionnement sur ses march\u00e9s strat\u00e9giques. <em>\u00abLe m\u00e9tier de sous-traitant s\u2019est transform\u00e9\u00a0: loin d\u2019offrir seulement une solution capacitaire, je crois en notre r\u00f4le de partenaire. Nous avons su d\u00e9velopper un large \u00e9ventail de m\u00e9tiers\u00a0: R&amp;D et innovation, formulation, industrialisation et co-packing &amp; gifts afin de faciliter les projets et lancements de nos clients\u00bb<\/em>, partage la dirigeante du groupe.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/11\/SUPERGA-BEAUTY3.jpg\" alt=\"\" class=\"wp-image-49494\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/11\/SUPERGA-BEAUTY3.jpg 800w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/11\/SUPERGA-BEAUTY3-300x200.jpg 300w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/11\/SUPERGA-BEAUTY3-768x513.jpg 768w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/11\/SUPERGA-BEAUTY3-18x12.jpg 18w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sur le nouveau site, les travaux se sont focalis\u00e9s sur trois \u00e9tapes cl\u00e9s du process industriel&nbsp;: pes\u00e9e, fabrication et conditionnement. La zone de pes\u00e9e a \u00e9t\u00e9 enti\u00e8rement repens\u00e9e, avec de nouveaux sas, des flux ma\u00eetris\u00e9s et un traitement de l\u2019air renforc\u00e9. Une premi\u00e8re zone de fabrication est cr\u00e9\u00e9e sur le m\u00eame mod\u00e8le, avec quatre box ind\u00e9pendants \u00e9quip\u00e9es de cuves de 500 kg, 600 kg et deux de 2 tonnes avec syst\u00e8me NEP et une zone technique d\u00e9di\u00e9e. Les nouvelles zones de pes\u00e9e et de fabrication sont con\u00e7ues selon un standard ISO 8, avec filtration de l\u2019air, renouvellement de 15 volumes par heure et gestion des cascades de pression. En conditionnement, BCA se dote \u00e9galement d\u2019un nouvel espace d\u00e9di\u00e9 aux produits sensibles, int\u00e9grant notamment quatre lignes de conditionnement de tubes\/flacons\/pots et un environnement \u00e0 ma\u00eetrise renforc\u00e9e. Une nouvelle laverie compl\u00e8te le dispositif afin de renforcer la ma\u00eetrise et la standardisation du nettoyage des \u00e9quipements. A noter qu\u2019une partie des machines sont transf\u00e9r\u00e9es depuis le site de BPS (60) dont la restructuration touche \u00e0 sa fin et l\u2019arr\u00eat effectif depuis le mois d\u2019octobre. 49 salari\u00e9s se sont vus propos\u00e9s un plan de reclassement en mobilit\u00e9 interne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les installations inaugur\u00e9es en 2026 constituent la premi\u00e8re \u00e9tape d\u2019un sch\u00e9ma industriel appel\u00e9 \u00e0 \u00eatre progressivement d\u00e9ploy\u00e9 sur l\u2019ensemble du site. Le mod\u00e8le des nouveaux box sera notamment \u00e9tendu \u00e0 la fabrication, tandis que de nouvelles capacit\u00e9s et technologies viendront progressivement compl\u00e9ter l\u2019outil industriel. L\u2019objectif sera aussi de s\u00e9parer la production soins\/hygi\u00e8ne de l\u2019espace consacr\u00e9 aux colorations capillaires avec une zone d\u00e9di\u00e9e. Le programme pr\u00e9sent\u00e9 par Superga Beauty pr\u00e9voit cette mont\u00e9e en puissance progressive d\u2019ici \u00e0 2030. Avec pour ambition de produire en un mois ce qui \u00e9tait fabriqu\u00e9 auparavant \u00e0 l\u2019ann\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Groupe familial fran\u00e7ais ind\u00e9pendant, Superga Beauty compte 450 salari\u00e9s et s\u2019appuie sur un parc de six sites industriels en France pour une superficie total de 60\u00a0000 m\u00b2 et un laboratoire de formulation int\u00e9gr\u00e9 (GBC \u00e0 Quimper repris en 2026) et une capacit\u00e9 de production de 120 millions de pi\u00e8ces par an. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Superga Beauty a inaugur\u00e9 fin septembre \u00e0 Reims le site r\u00e9nov\u00e9 de BCA \u2013 Beauty Champagne Ardenne \u2013 en engageant un programme de 15 M\u20ac d\u2019investissements. Une premi\u00e8re tranche de 3 millions d\u2019euros a \u00e9t\u00e9 investie en 2026 pour la r\u00e9novation des espaces et l\u2019acquisition de mat\u00e9riel de fabrication. Objectif\u00a0: faire de BCA un fleuron [&hellip;]<\/p>","protected":false},"author":2,"featured_media":49492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,26,81,6,65],"tags":[],"class_list":["post-49491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-packaging","category-parfumerie-cosmetique","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Superga Beauty investit 15 M\u20ac sur l\u2019ancien BCA de Reims - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/superga-beauty-investit-15-me-sur-lancien-bca-de-reims\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Superga Beauty investit 15 M\u20ac sur l\u2019ancien BCA de Reims - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Superga Beauty a inaugur\u00e9 fin septembre \u00e0 Reims le site r\u00e9nov\u00e9 de BCA \u2013 Beauty Champagne Ardenne \u2013 en engageant un programme de 15 M\u20ac d\u2019investissements. Une premi\u00e8re tranche de 3 millions d\u2019euros a \u00e9t\u00e9 investie en 2026 pour la r\u00e9novation des espaces et l\u2019acquisition de mat\u00e9riel de fabrication. 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