{"id":49496,"date":"2026-10-30T11:27:19","date_gmt":"2026-10-30T10:27:19","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=49496"},"modified":"2026-11-05T11:30:02","modified_gmt":"2026-11-05T10:30:02","slug":"ppwr-la-circularite-ne-se-decrete-pas-elle-se-construit","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/ppwr-la-circularite-ne-se-decrete-pas-elle-se-construit\/","title":{"rendered":"PPWR : la circularit\u00e9 ne se d\u00e9cr\u00e8te pas, elle se construit"},"content":{"rendered":"

Par Alain Corbier, responsable d\u00e9veloppement pour Knauf Industries.<\/strong><\/p>\n\n\n\n

Avec l\u2019entr\u00e9e en vigueur progressive du r\u00e8glement europ\u00e9en sur les emballages et d\u00e9chets d\u2019emballages, la PPWR, l\u2019industrie entre dans une nouvelle phase de transformation. R\u00e9duction des \u00e9paisseurs, recours aux mono-mat\u00e9riaux, maintien de l\u2019aptitude au contact alimentaire, d\u00e9veloppement du r\u00e9emploi, recyclabilit\u00e9 accrue, incorporation de mati\u00e8res recycl\u00e9es : les objectifs sont d\u00e9sormais clairement pos\u00e9s.
Mais une r\u00e9glementation, aussi structurante soit-elle, ne suffit pas \u00e0 cr\u00e9er une \u00e9conomie circulaire. La r\u00e9ussite de la PPWR d\u00e9pendra avant tout de notre capacit\u00e9 collective \u00e0 transformer ces objectifs en r\u00e9alit\u00e9s industrielles.<\/p>\n\n\n\n

R\u00e9duire sans d\u00e9grader la performance<\/strong>
R\u00e9duire la quantit\u00e9 de mati\u00e8re utilis\u00e9e constitue l\u2019un des premiers leviers. Cette approche para\u00eet simple en th\u00e9orie, mais elle repose en pratique sur un important travail d\u2019\u00e9coconception. Les r\u00e9ductions de mati\u00e8re constat\u00e9es se situent entre 25 \u00e0 40% sur les calages existants. Un emballage n\u2019est pas seulement un contenant. Il assure des fonctions de protection, de conservation, de transport et parfois d\u2019isolation. R\u00e9duire son poids ou son volume suppose donc de pr\u00e9server ces performances tout en diminuant son empreinte mati\u00e8re.
Il faut aussi prendre en compte tout l\u2019environnement de l\u2019emballage, c\u2019est-\u00e0-dire aussi les emballages utilis\u00e9s pour la livraison des contenants, la r\u00e9duction passe \u00e9galement par ce levier en optant pour des emballages de transports r\u00e9employables a\ufb01n de limiter l\u2019usage du carton et des \ufb01lms plastiques.
C\u2019est pr\u00e9cis\u00e9ment l\u00e0 que l\u2019innovation industrielle prend tout son sens : optimisation des g\u00e9om\u00e9tries, r\u00e9duction des \u00e9paisseurs, am\u00e9lioration des propri\u00e9t\u00e9s m\u00e9caniques ou thermiques, substitution de mat\u00e9riaux plus lourds (mati\u00e8re avec charge min\u00e9rale). La r\u00e9duction ne doit pas \u00eatre envisag\u00e9e comme une simple suppression de mati\u00e8re, mais comme une recherche permanente du meilleur rapport entre usage, performance et impact environnemental.<\/p>\n\n\n\n

R\u00e9employer seulement lorsque le mod\u00e8le est pertinent<\/strong>
Le r\u00e9emploi constitue un autre pilier majeur de la PPWR. Mais un emballage r\u00e9employable n\u2019est pas, par d\u00e9finition, toujours pr\u00e9f\u00e9rable \u00e0 un emballage \u00e0 usage unique. Sa pertinence d\u00e9pend du nombre r\u00e9el de rotations, des distances de transport, des op\u00e9rations de lavage et de la capacit\u00e9 \u00e0 organiser une logistique retour efficace. Le contenant doit donc \u00eatre pens\u00e9 d\u00e8s sa conception pour r\u00e9sister \u00e0 plusieurs cycles d\u2019utilisation, mais aussi faciliter sa r\u00e9cup\u00e9ration, son contr\u00f4le, son nettoyage et sa remise en circulation. L\u2019enjeu est notamment d\u2019\u00e9viter les zones de r\u00e9tention susceptibles de compliquer le lavage.
La pertinence du mod\u00e8le doit enfin \u00eatre objectiv\u00e9e par une analyse de cycle de vie, afin d\u2019identifier le nombre de rotations \u00e0 partir duquel l\u2019emballage devient plus vertueux sur le plan environnemental. Cette approche doit \u00eatre compl\u00e9t\u00e9e par une analyse \u00e9conomique permettant de d\u00e9terminer \u00e0 partir de quel seuil le r\u00e9emploi devient \u00e9galement viable.<\/p>\n\n\n\n

Recycler r\u00e9ellement, et pas seulement concevoir un produit recyclable<\/strong>
Le recyclage constitue l\u2019un des principaux d\u00e9fis des prochaines ann\u00e9es. Un emballage recyclable ne participe r\u00e9ellement \u00e0 l\u2019\u00e9conomie circulaire que s\u2019il est effectivement collect\u00e9, tri\u00e9, recycl\u00e9 puis r\u00e9int\u00e9gr\u00e9 dans de nouveaux produits. Cela suppose des infrastructures adapt\u00e9es, des flux suffisamment homog\u00e8nes, mais aussi un gisement de mati\u00e8re recycl\u00e9e fiable et disponible pour r\u00e9pondre aux objectifs d\u2019incorporation.
L\u2019enjeu est donc de passer d\u2019une recyclabilit\u00e9 th\u00e9orique \u00e0 une v\u00e9ritable circularit\u00e9 industrielle, une recyclabilit\u00e9 \u00e0 l\u2019\u00e9chelle. Pour cela, il faut suivre les recommandations des normes EN 18120.<\/p>\n\n\n\n

Les 3R doivent fonctionner ensemble<\/strong>
R\u00e9duction, r\u00e9emploi et recyclage ne s\u2019opposent pas : ce sont trois leviers compl\u00e9mentaires, dont la pertinence varie selon les usages, les produits et les contraintes logistiques. La PPWR nous oblige \u00e0 sortir d\u2019une approche uniforme de l\u2019emballage. Il n\u2019existe pas de solution unique, mais des arbitrages \u00e0 construire \u00e0 partir d\u2019analyses de cycle de vie, de performances techniques et de r\u00e9alit\u00e9s industrielles.<\/p>\n\n\n\n

Tout se joue d\u00e8s le cahier des charges<\/strong>
Concr\u00e8tement, la PPWR doit d\u00e9sormais \u00eatre int\u00e9gr\u00e9e d\u00e8s l\u2019\u00e9laboration du cahier des charges du contenant. C\u2019est \u00e0 ce stade que l\u2019on v\u00e9rifie la pertinence d\u2019une r\u00e9duction d\u2019\u00e9paisseur sans perte de fonctionnalit\u00e9, que l\u2019on int\u00e8gre le taux de mati\u00e8re recycl\u00e9e exig\u00e9 par la r\u00e9glementation et que l\u2019on d\u00e9termine si le contenant peut s\u2019inscrire dans une logique de r\u00e9emploi.<\/p>\n\n\n\n

La transition environnementale de l\u2019emballage ne sera pas seulement r\u00e9glementaire. Elle sera technologique, industrielle et collective. La circularit\u00e9 ne se d\u00e9cr\u00e8te pas : elle se construit, cahier des charges apr\u00e8s cahier des charges, et maillon apr\u00e8s maillon de la cha\u00eene.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Par Alain Corbier, responsable d\u00e9veloppement pour Knauf Industries. Avec l\u2019entr\u00e9e en vigueur progressive du r\u00e8glement europ\u00e9en sur les emballages et d\u00e9chets d\u2019emballages, la PPWR, l\u2019industrie entre dans une nouvelle phase de transformation. R\u00e9duction des \u00e9paisseurs, recours aux mono-mat\u00e9riaux, maintien de l\u2019aptitude au contact alimentaire, d\u00e9veloppement du r\u00e9emploi, recyclabilit\u00e9 accrue, incorporation de mati\u00e8res recycl\u00e9es : les […]<\/p>","protected":false},"author":2,"featured_media":49497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,26,10,65],"tags":[],"class_list":["post-49496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-materiaux","category-vu-dans-le-mag"],"acf":[],"yoast_head":"\nPPWR : la circularit\u00e9 ne se d\u00e9cr\u00e8te pas, elle se construit - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/ppwr-la-circularite-ne-se-decrete-pas-elle-se-construit\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPWR : la circularit\u00e9 ne se d\u00e9cr\u00e8te pas, elle se construit - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Par Alain Corbier, responsable d\u00e9veloppement pour Knauf Industries. Avec l\u2019entr\u00e9e en vigueur progressive du r\u00e8glement europ\u00e9en sur les emballages et d\u00e9chets d\u2019emballages, la PPWR, l\u2019industrie entre dans une nouvelle phase de transformation. R\u00e9duction des \u00e9paisseurs, recours aux mono-mat\u00e9riaux, maintien de l\u2019aptitude au contact alimentaire, d\u00e9veloppement du r\u00e9emploi, recyclabilit\u00e9 accrue, incorporation de mati\u00e8res recycl\u00e9es : les […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emballagedigest.fr\/en\/ppwr-la-circularite-ne-se-decrete-pas-elle-se-construit\/\" \/>\n<meta property=\"og:site_name\" content=\"Emballage Digest\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-30T10:27:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-05T10:30:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/11\/Parole_Knauf.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karine Duval\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karine Duval\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emballagedigest.fr\/ppwr-la-circularite-ne-se-decrete-pas-elle-se-construit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/ppwr-la-circularite-ne-se-decrete-pas-elle-se-construit\/\"},\"author\":{\"name\":\"Karine Duval\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f\"},\"headline\":\"PPWR : la circularit\u00e9 ne se d\u00e9cr\u00e8te pas, elle se construit\",\"datePublished\":\"2026-10-30T10:27:19+00:00\",\"dateModified\":\"2026-11-05T10:30:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/ppwr-la-circularite-ne-se-decrete-pas-elle-se-construit\/\"},\"wordCount\":844,\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/ppwr-la-circularite-ne-se-decrete-pas-elle-se-construit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2026\/11\/Parole_Knauf.jpg\",\"articleSection\":[\"Article entier\",\"Barre lat\u00e9rale\",\"Mat\u00e9riaux\",\"Vu dans le mag\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emballagedigest.fr\/ppwr-la-circularite-ne-se-decrete-pas-elle-se-construit\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/ppwr-la-circularite-ne-se-decrete-pas-elle-se-construit\/\",\"name\":\"PPWR : la circularit\u00e9 ne se d\u00e9cr\u00e8te pas, elle se construit - 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