New corrugated berry packaging for strawberries with top quality print

Corrugated board is traditionally used for packaging to protect berries and fruit throughout the production chain.

Metsä Board and DS Smith have implemented a modern and top-quality berry box together with their partner network: Marvaco, who took care of the repro work and Futupack, who will deliver smaller quantities to farmers. The packaging is printed using process colour and Full HD technology, which has reduced ink consumption while enabling exceptionally high image quality and bright colours. “The design of the packaging did not use vector graphics commonly used in berry boxes, instead a photo-based multicolour print was printed on the corrugated board. This process was extremely demanding, and required a high-quality coated white kraftliner,” says Ville Laiho from DS Smith, the packaging producer. The EB-flute corrugated board packaging was made using MetsäBoard Pro WKL 175 g/m² as topliner. The berry box is safe for direct contact with food thanks to material made of fresh fibres. In addition, a package made of fresh fibres withstands humid conditions better than a package made of recycled fibres. On the way from the field to the consumer, the moisture conditions can vary considerably, the packaging must therefore protect the product throughout the chain. After use, the corrugated box is also easy to recycle.

Part of 653/654 issue – December 20/January 21. All rights reserved except agreement written by Emballage Digest or mention of the magazine