Securikett launches fully transparent security label with wow effect
publié le lundi 20 mars 2023
The Austrian security label producer Securikett, for the first time, has succeeded in creating a completely transparent security label with a particularly impressive opening effect.
The socalled « HighContrastVoid » is a completely invisible label that blends seamlessly into any product or packaging design without changing the external appearance of the product and at the same time offers the highest level of product protection. This breakthrough in tamper evident void label technology lowers the barrier of entry since these labels can be place over existing text and graphics without impacting the look or readability of the existing package or requiring any package redesign.
The inconspicuous label turns into an eye-catcher when peeled off, which makes it particularly conducive to use in the luxury sector. A previously invisible motif becomes visible when peeled off. The motif of the opening effect can be customized, allowing subtle integration of a company logo.
“The completely transparent design of the labels means that customers do not have to make any changes to the packaging design and the appearance of the product is not affected in any way. On the other hand, the surprising opening effect leads to an unforgettable « unboxing » experience for the consumer, » explains Vanessa Mitterer, Head of the R&D department at Securikett.