UNITED STATES: Polyolefin sleeves for PP dairy cups to boost recycling rates

PP cups are mostly the packaging of choice when it comes to dairy packaging. CCL Label has launched the perfect product decoration match – a low density polyolefin sleeve that has an ideal performance when it comes to recycling.

“Using a Shrink Sleeve Label that is made from the same plastic family as the cup, increases the recycling rate and optimizes the process. There is no disadvantage by not removed decorations. PP cup and EcoFloat can be recycled efficiently in the PP recycling stream,” says Norbert Fenkart, Head of Development at CCL Label’s Dairy Packaging Hub in Hohenems, Austria. The renowned cyclos-HTP institute conducted a test that showed that 92-100% of the sleeve could efficiently be recycled with the PP cup, depending on other factors like ink coverage. This earns the EcoFloat polyolefin material the classification “highly to fully recyclable” according to the cyclos-HTP rating. Also the sleeve material is very thin with a density <1 which means that it is very resource efficient and creates less CO2 emissions during transport. First of allit shows great shrinkage which means that all cup shapes can be covered. It is suitable for high-quality printing and offers great possibilities for 360-degree graphics to make the product stand out in the sales shelves.

Part of 663 issue – November 21. All rights reserved except agreement written by Emballage Digest or mention of the magazine