MKTG Industry introduces first glass airless packaging

Mktg Industry launches Celebrity, its first Glass Airless packaging solution, combining two advanced technologies in one innovative design: the elegance and recyclability of glass with the performance of a refillable airless system.

Developed in line with the objectives of the PPWR, the airless technology helps preserve formula integrity and efficacy by minimizing air exposure and contamination. In addition, the system allows the product to be fully dispensed, ensuring consumers can use the formula down to the very last drop while reducing product waste. The refillable design promotes reuse and waste reduction, supporting a more circular beauty model. To further improve recyclability and simplify waste separation, all components, except for the glass bottle, are made of mono-material PP. The airless pump is also designed without metal parts, providing an additional advantage in terms of recycling efficiency and sustainable design. The refills and their caps are also entirely made of mono-material PP, allowing consumers to dispose of each empty refill directly into the PP recycling stream after every recharge, supporting a more efficient and responsible end-of-life process.