MKTG Industry unveiled its turnkey makeup solutions at last Cosmoprof

On the occasion of Cosmoprof/Cosmopack 2026, Mktg Industry presented a portfolio of over 80 complete turnkey solutions, designed to meet the market’s growing demand for speed and flexibility. The concept behind this offering is clear: pre-matched combinations of formulas and packaging that are fully compatible, tested, and ready to launch, significantly reducing development time and complexity.

The company’s main focus is on hybrid cross-category products that combine color cosmetics with advanced skincare. Among the most relevant innovations there are SPF products for both face and lips, designed to combine protection, comfort, and aesthetic performance. Also, the lip segment has been improved with formulas enriched with functional ingredients, such as peptides and hydrating actives, delivering skincare benefits alongside high product performance.

The company has also developed a range of blurring textures and color-correcting face powders, designed to even out the complexion, minimize imperfections, and visibly refine skin appearance. This is complemented by its approach to modern contouring, with bronzers, blushes, and highlighters available in a variety of textures, including sticks, liquids, and powders, combining high-performance formulas with versatile application.

All formulations are developed in synergy with innovative, on-trend packaging solutions, ensuring stability, compatibility, and ease of use. With this new portfolio, Mktg Industry further strengthens its positioning as a strategic partner for brands, offering ready-to-go solutions that enable fast and efficient market launches without compromising on quality and innovation.

Founded in 2014, Mktg Industry confirms its position as one of the most dynamic Italian players in the international cosmetics landscape, thanks to a “full turnkey” industrial model that integrates R&D, formulation development, packaging, and production. Specializing in private label projects, the company offers a complete 360° service, supporting brands through every stage of product development, from concept to market launch.

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